Former Apple Designer BJ Siegel’s Spicy Home Design Alchemy Architects


  • BJ Siegel, a former director of Apple Design, worked together on the design of his Sonoma home.
  • The weeHouse is larger than a small house, but is prefabricated and modular like many small houses are.
  • The house was completed in 2016 for a total of $ 600,000.
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Apple is known for its imaginative designs and its attention to detail in its iPhones, laptops, and AirPods.

A California home design from Alchemy Architects looks at how the aesthetic Apple design can look when applied to a home.

BJ Siegel was a senior design director of real estate and development at Apple for 10 years, according to his LinkedIn profile. In 2016, the designer teamed up with Alchemy Architects to create a customized version of their weeHouse design.

Siegel’s house is not very much a small house; they are two structures that combine to be about 1,000 square feet, although it is modular and off-site assembled, as are many small houses. The sleek, minimalist design has some qualities in common with Apple products, in neutral colors and high end. Check out the house here.