We are nearing the culmination of what was a lengthy process of mockery, espionage, and speculation about the revived Ford Bronco. The curtain should come out on July 13 when all three versions of the SUV are fully revealed and Ford has just released a new teaser to prepare for the event.
The new dark image shows the three members of the Bronco family: the four-door Bronco, the two-door Bronco and the Bronco Sport, which will come standard with all-wheel drive. The Blue Oval also introduces its new Built Wild slogan, which summarizes the Bronco team’s efforts to create one of the best modern off-road machines.
“Robust vehicles are part of our heritage and we see strong growth opportunities with this increasingly popular segment,” Kumar Galhotra, President of Ford, International and American Markets Group. “The Bronco brand meets that need by creating a family of SUVs truly capable of taking our customers further into nature. We have taken advantage of the extensive off-road experience of vehicles such as our F-150 Raptor to ensure that each Bronco offers the ‘Built Wild’ toughness and durability that our customers expect. ”
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In an official press release for the media accompanying the teaser image, Ford also takes a look at the Bronco’s past. Featured in more than 1,200 movies and 200 songs, the Bronco is among the most famous SUVs in America, the company notes, with prices for first-generation models that have skyrocketed in recent years. The automaker also presents a series of special off-road adventures for new Bronco owners with outdoor playgrounds designed for all skill levels.
We will have all the technical details about the new Bronco family in exactly one week from now. Stay tuned or / and watch the great debut here.
