Fox News automotive editor Gary Gastelu breaks down the presentation of Ford’s first Bronco models in 25 years.
Ford is optimistic about the Bronco.
The automaker’s CEO Jim Hackett said in the company’s earnings call in the second quarter on Thursday night that it has already received 150,000 reservations for the next SUV, which was revealed on July 13.
Ford had previously confirmed that the 7,000 had been discussed for a limited-production Bronco First Edition model, with a starting price of $ 60,800.
“The reserve numbers are far beyond what we expected and these are two highly attractive nameplates in three body styles, so we don’t have them in our portfolio today,” said Ford COO Jim Farley. , referring to gates 2 and 4 – Bronco Sport’s smaller Broncos and SUVs.
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Bronco reservations require a $ 100 refundable deposit, but holders will not be able to convert them to orders until December, and deliveries are not expected to begin until June 2021.
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“Initial demand from Bronco customers is so high that we are actively working to increase our annual production at this time,” said Hackett.
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Jeep sold more than 228,000 Wranglers in the United States last year, while Toyota sold more than 131,000 4Runner SUVs, the two trucks that represent the Bronco’s most direct competition.
Ford’s website notifies potential buyers that they cannot receive their 2021 model trucks through 2022, due to demand. The Bronco will be built alongside the Ranger truck at Ford’s Michigan assembly plant in Wayne.
Production of the Bronco Sport will begin at Ford’s assembly plant in Hermosillo, Mexico, later this year.
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