Facebook founder and CEO Mark Zuckerberg speaks at the annual Munich Security Conference on February 15, 2020.
Kuhlmann | Munich Security Conference
Top advertisers continue to join the “#StopHateForProfit” campaign, vowing to stop spending money on Facebook ads in July to pressure the company to do more to stop the spread of hate speech and disinformation.
Although these advertisers include some big-name brands, they’re not necessarily the top spenders on Facebook in the US For example, none of these brands were in the top 100 for Facebook spenders in the US so far of the year, according to marketing analysis. Pathmatics company.
The growing campaign did not appear to bother investors on Monday as Facebook shares sent more than 2%.
Here is a summary of the companies that announced they would suspend advertising on Monday.
- Adidas and its subsidiary Reebok will suspend Facebook and Instagram advertising worldwide until the end of July. The companies said they “will develop criteria to hold us and each of our partners accountable for creating and maintaining safe environments.”
- Giant Cleaning Supply Clorox It will stop advertising on Facebook and Instagram until December and will transfer its advertising investment to other media. You will also stop spending on Facebook Audience Network.
- Conagra, Slim Jim, Duncan Hines and Pam maker will stop American advertising with Facebook and Instagram until 2020.
- fast food chain Denny’s will join the campaign and will not be announced on Facebook or Instagram during the month of July.
- Owner of Schick, Playtex and Wet Ones Edgewell Personal Care He said he would pause paid advertising from North America and Europe for his more than 25 brands on Facebook and Instagram starting Wednesday, until further notice. It will also pause spending on the Facebook Audience Network.
- Ford It is stopping all advertising on social media in the United States for the next 30 days to assess its presence on the platforms, the company said.
- HP it will halt US advertising on Facebook until the company sees “stronger security measures,” the company said Monday.
These companies join Coca-Cola, Diageo, Honda, Starbucks, Verizon and Unilever among others. In some cases, companies also suspended advertising spending on other social media platforms.
The boycott comes after a group of organizations called on Facebook advertisers to stop spending on the social media platform during the month of July.
The groups, the Anti-Defamation League, the NAACP, Sleeping Giants, Color of Change, Free Press and Common Sense, accused Facebook of allowing “racist, violent and verifiably false content to run rampant on their platform.” The platform will be used in “widespread voter suppression efforts, using disinformation directed at black voters” and allowed “inciting violence against protesters fighting for racial justice in the United States,” among other claims.
.
