The founder and CEO of the US social media and social networking service Facebook Mark Zuckerberg reacts upon his arrival for a meeting with the European Commission Vice President in charge of Securities and Transparency, in Brussels, on February 17, 2020. (Photo from Kenzo TRIBOUILLARD / AFP) (Photo by KENZO TRIBOUILLARD / AFP via Getty Images)
KENZO TRIBOUILLARD
Facebook plans to release music videos from the US on August 1 after reaching deals with a host of music companies. The move could help Facebook get Google-owned YouTube ad dollars, the default destination for many users looking for music videos.
In a company blog post, the company announced deals with Sony Music Group, Universal Music Group, Warner Music Group, Merlin, BMG, Kobalt, and other independent music groups to release music videos on its platform.
Users will be able to react, comment and share music videos in their news source, in Groups and in Messenger. The artists with videos will include Blake Shelton, Diplo, Jonas Brothers, Nicki Minaj and others, the company said.
“Over time, the experience will become more personalized based on your tastes based on the artists you follow and the videos you interact with,” the publication says.
The company said Facebook users will be the first to see an official music video for a new song by artist Lele Pons.
Bloomberg reported in December that Facebook was seeking rights to music videos from major record labels, hoping that would help boost Facebook Watch. According to the report, Facebook offers allowed him to use songs in the background of the videos they posted, but he did not have the rights to offer official music videos.
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