The tech behemoth is aware of its reputation. “We take this approach of introducing ourselves politely, displaying … and simply delivering respectful results,” Vivek Sharma, head of Facebook Gaming, told CNN Business.
Hours viewed is one of the most common metrics for measuring the popularity and success of a livestreaming platform, and to advertisers and viewers indicated how many millions of people are to spend money on the platform on content creators through subscriptions and donations.
Analysts and competitors have reflected on what they have learned about the strategy of throwing money attracting the most popular creators. The fate of Mixer proved that fans do not always follow a creator to a new platform.
“We’re not really going after big names because we do not think this is a pure content business,” Sharma said. “If you think it’s a pure content company, you’ll end up disappointed, because often the numbers don’t come.”
Talenting can still be an effective strategy for other platforms like YouTube, but building a community is also important, said Doron Nir, CEO of livestreaming service provider StreamElements.
“I just do not think dumping is $ 20 million or $ 30 million [on talent] is a silver bullet, “he said. There are no silver bullets. ”
“We feel very proud that our number is large, but we are not only low calorie on the road to success, we are not just adding more random eyeballs. We are actually deepening the commitment,” Sharma said.
For the first time, Facebook is breaking what those 700 million plus people are doing: More than 380 million of them play games like “Farmville” every month, en 200 million watch live livestreams. Some 230 million participate in gaming groups. Some of these people do more than one activity so they can be counted multiple times.
About 120 to 130 game makers initially rejected overtures from Facebook Gaming, but eventually moved after seeing others successfully, do so. Sharma said, though he refused to share how many Mixer streamers have been moved to Facebook.
After Mixer shut down, Twitch streamer Ninja, the biggest star on the platform, surprised his viewers with a YouTube livestream before later returning to Twitch as well. He has not announced an exclusive contract with either platform.
“We welcome all content from him,” YouTube global gaming chief Ryan Wyatt wrote in an email, adding that “engagement is all over the place” during the pandemic. YouTube Gaming has 200 million daily active users, and had no months to share data. The total YouTube platform has 2 billion registered users every month.
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