Facebook is wrapping up TikTok rival Lasso and Pinterest rival Hobbi

Facebook confirmed that it is closing two of its little-known social media apps shortly after its launch.

TikTok rival Lasso and Pinterest rival Hobbi will be fired on July 10.

Lasso, the more popular of the two, allowed people to record videos of up to 15 seconds in length and overlay music on top. It was released a year and a half ago.

“We place multiple bets on our family of apps to test and learn how people want to express themselves,” a Facebook spokesperson told CNBC by email.

“One of these tests was Lasso, our standalone short-form video app, which we decided to close and remove from all app stores on July 10. We thank everyone who shared their creativity and feedback with us, which ‘ I will look to incorporate into our other video experiences. “

Lasso launched in a small handful of countries, including Colombia, Mexico, the United States, Argentina, Chile, Peru, Panama, Costa Rica, El Salvador, Ecuador and Uruguay, the application tracking firm Sensor Tower told CNBC.

“To date, we estimate that Lasso has generated more than 10 million downloads from the App Store and Google Play,” said Craig Chapple, mobile information strategist at Sensor Tower.

Lasso issued an alert to users on Wednesday telling them it will be closed.

To try to compete with ByteDance’s TikTok, which has been downloaded more than 2 billion times, Facebook-owned Instagram has developed its own music and video mixing feature called “Reels.”

Reels launched in Brazil last November and Instagram expanded it to France and Germany at the end of last month.

Pinterest rival Hobbi, which only went on sale on the Apple App Store in the US in February, also issued an alert to users on Wednesday to inform them it was closing.

The app, designed by Facebook’s New Product Experimentation team, allows people to document, share, and organize their hobbies. It has received only 7,000 downloads, according to Sensor Tower.