Associated PressDecember 17, 2020 10:19:48 IST
Facebook is once again pushing back on Apple’s new privacy rules for its mobile devices, this time in full-page newspaper ads saying that the social media giant is for small businesses. In running ads The New York Times, The Wall Street Journal And in other national newspapers on Wednesday, Facebook said Apple’s new rules “limit the ability of businesses to run personalized ads and effectively reach their customers.” “While limiting how personal ads can be used affects large companies like ours, these changes will be catastrophic for small businesses, adding to the many challenges they currently face,” the ad said.
Apple Play set aside Facebook’s onslaught, saying it would not stop people from tracking if they wanted to. The key change is that people will have to give their approval before Facebook and other apps can monitor their monitor online activities.
Facebook CEO Mark Zuckerberg and Apple CEO Tim Cook
“We believe this is an easy thing for our users to stand on,” Apple said. “Users should be aware of when their data is collected and shared on other applications and websites – and have a choice as to whether or not to allow it.”
The announcement will be made after Play said earlier this week that it will spell out what kind of personal information is being collected by the digital services displayed in its App Stores for the iPhone and other products made by the trendsetting company.
Apple Pal also plans to impose a new command that will get all the permissions of iPhone apps before tracking the person’s activities on the device. That surveillance is currently automated by many apps, and it will force people to go to the time and hassle of blocking tracking in each app’s settings. Apple Paul says it will remove apps from its stores if it tries to bypass the new anti-tracking rule when it becomes effective next year.
In many cases, the data scooped by applications is used to sell targeted ads to a specific person’s interests and location, especially if their services are offered free of charge.
Apple Play announced six months ago that the changes were coming as part of an effort to give its customers a better understanding of how apps monitor their habits, tastes and locations. At the time, Facebook complained that the changes would hurt businesses’ ability to personalize ads.
.
