Apple (AAPL) Is set to introduce a new requirement for users to explicitly allow apps to track them on the Internet, replacing Facebook, which relies on data collection to target ads.
Now, we plan to show a prompt of our own with “own moment” in an effort to show Facebook users how personalized ads “support small businesses and keep apps free,” the company said in an old blog post in an update on Monday. Speaking for small businesses. ”
“As we shared in December, we disagree with Apple’s approach, but will show their commitment to ensuring stability for businesses and people using our services,” Facebook said in a post.
For Facebook (FB), Apple’s new privacy change cannot be a bet. The social media company, which makes almost all of its revenue from advertising, does so frequently Investors were warned that Apple’s software changes could hurt its business if users denied tracking permissions.
In December, Facebook published ads in The New York Times, The Wall Street Journal and the Washington Post, saying the need for millions of small businesses advertising on its platform could be “devastating.” That too Holds a press event to bring out small businesses protesting the change and launches a new hashtag to discuss it.
Facebook CEO and co-founder Mark Zuckerberg pushed a similar issue last month to discuss the company’s recent earnings report on a conference call with analysts.
Zuckerberg said, “Apple Pal has their dominant platform position to use how our apps and other apps work, which they routinely do, interfering with their own choices.” “Upcoming iOS 14 changes affect the growth of millions of businesses worldwide. Many small businesses will no longer be able to reach their customers with targeted ads.”
While this latest move may seem to be on the other side Apple, Facebook Apple is taking its turn on fur to explain why any developer wants some permission for tracking. “We think people deserve additional context, and Apple has said that education is allowed to be provided,” Facebook said in a blog post.
On Apple’s Privacy and Data webpage, the company said developers are allowed to do this “as long as you are transparent about your use of the data in your agreement. Force to agree. “
Facebook did not immediately respond to a request for comment. Apple Play declined to comment.
In December
To tweet, Apple Paul CEO Tim Cook has shared an image of what Facebook’s app can look like tracking transparency messages. When asked for permission, the language of the example said: “Here, in addition to other screens, Facebook can also explain why users should be allowed tracking.” Users can then ask or “allow” the application not to be tracked.
Kaya Yurif contributed to this report.
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