Facebook Boycott: Hundreds of brands are pulling ads, but top advertisers aren’t among them.

But even as a steady beat of familiar names like The north face (VFC), Pfizer (PFE) and Levi Strauss (LEVI) have joined the campaign of pressure on the handling of hate speech and disinformation on the social network, the vast majority of Facebook (full board)The top advertisers, the ones that presumably have the most influence, have been silent.

A CNN Business analysis of top Facebook advertisers, based on data from market research firm Pathmatics, reveals that most of the top 100 ad spenders on the platform have not joined the boycott. The list of companies that have not yet stopped advertising on Facebook includes Walmart (WMT), American express (AXP) and House deposit (HD).

Of the 25 biggest spenders on Facebook ads last year, only three companies: Microsoft (MSFT), Starbucks (SBUX) and Pfizer (PFE) – They have publicly confirmed their plans to pause marketing on Facebook. Those top 25 businesses, according to the data, accounted for an estimated $ 2 billion in Facebook ad spending, or nearly 3% of Facebook’s revenue in 2019.

Facebook spokesman Tom Channick confirmed the accuracy of the comments to CNN Business. “We take these issues very seriously and respect our partners’ feedback. We are making real progress by keeping hate speech off our platform, and we are not benefiting from this type of content. But as we have said, we do policy changes based on principles, not income pressures, “added Channick.

Most of the biggest spenders have made no statement about it. Most of the top 25 brands did not respond to requests for comment from CNN Business, including Walmart, Uber, Netflix, Domino’s and American Express. AT&T, which owns WarnerMedia, the parent company of CNN, also has not made a public comment on its advertising plans on Facebook.

Some brands provided answers without obligation. Home Depot, the largest single Facebook advertiser in 2019 according to Pathmatics with $ 178.5 million spent on the platform, declined to say if it has made any changes. But, Home Depot said in a statement, it is evaluating the steps Zuckerberg said the platform would take during a live stream last week.

“Given the measures they just announced on Friday, we are looking at this very closely,” said Sara Gorman, a spokeswoman for Home Depot.

Procter & Gamble, the consumer goods giant and Facebook’s seventh largest advertiser with an estimated spend of $ 92.3 million last year, declined to comment on its plans for any specific advertising channel, but reiterated that it has released a “review integral “of its advertising partners. .

“When we determine that our standards are not being met, we will take action, to stop spending, just as we have done before,” Marc Pritchard, the company’s chief brand officer, said in remarks last week. Pritchard added that P&G does not advertise on thousands of sites because they do not meet company standards.

“We condemn fanaticism, racism and anti-Semitism and are pleased to see Facebook take the additional steps necessary to stop the use of hate speech on its platform,” the spokesperson said.

Facebook generated nearly $ 70 billion in advertising revenue last year, according to its financial statements, most of which comes from small and medium-sized businesses.

Zuckerberg agreed to join a meeting with the civil rights groups that organized the boycott to discuss their proposals for change, Andy Stone, a Facebook spokesman, confirmed to CNN Business on Wednesday.

“They asked about having Mark at the meeting, and we’ve since confirmed that Mark can join,” Stone said in a statement. “We are waiting for a response and we look forward to the opportunity to continue the dialogue.”