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Galaxy Unpacked 2021 has just ended, which means that the countdown to the launch of the Galaxy S21 series has officially started.
Given how packed this particular Unpacked was, and how feature-packed Samsung’s newest flagships are, those who tuned in to the livestream event may still have some questions about what the Galaxy S21 series is all about. If so, you can be sure Samsung Mobile Press has you covered.
The questions and answers below include exclusive information on all aspects of the Galaxy S21, S21 + and S21 Ultra from TM Roh, President and Chief Commercial Officer of Samsung Electronics Mobile Communications, as well as Patrick Chomet, Executive Vice President and Office Director customer experience, and KJ Kim. Executive Vice President and Head of the Mobile R&D Office. Read on to learn more about Samsung’s goals for the Galaxy S21 series and the process behind the bold smartphone designs.
Q: What is Samsung’s mobile strategy in 2021?
Response from TM Roh, President and Chief Commercial Officer, Mobile Communications
“2020 was a year of change, but despite everything, technology kept us connected. In 2021, our top priority is to bring the benefits of technology to more people. Introducing the most powerful and versatile flagship ever in the Galaxy Unpacked. From the industry-leading super smart professional-grade video and camera experience for the S21 Ultra, to a core flagship experience available across the entire S21 series, we look forward to delivering incredible experiences at higher value to our consumers.
We will also help enrich our users’ lives and daily experiences through deeper and enhanced collaborations with industry leaders, to usher in an exciting new era of mobile ecosystems and experiences beyond mobile devices, including perfect connections at home and even in the car. “
Q: What are your sales goals for the Galaxy S21 series?
TM Roh Response
“At Galaxy Unpacked, we present the most powerful and versatile Galaxy experience yet. The first feedback from operators and partners was fantastic, with many saying they are excited about the bold new design, professional grade advanced camera, seamlessly integrated ecosystem experience, and best performance ever, at a great value. During this challenging time, our consumers need the latest innovations more than ever. We are confident that the Galaxy S21 series and devices in its ecosystem, such as the Galaxy Buds Pro and Galaxy SmartTag, will continue to drive the growth of the category this year. “
Q: The exclusive Samsung S Pen experience is now available with the Galaxy S21 Ultra. What does this mean for the Note series?
TM Roh Response
“We are committed to innovating new mobile experiences that flow seamlessly and continuously to make our consumers’ lives easier and better. We’ve made the bold decision to expand the S Pen experience to the Galaxy S21 Ultra and we plan to expand the S Pen experience to other categories of devices in the future. We remain committed to providing the best mobile experience for our consumers and will continue to actively listen to and consider consumer feedback on our product innovations. “
Q: What audience is the Galaxy S21 series aimed at?
Response from Patrick Chomet, Executive Vice President and Head of Customer Experience Office, Mobile Communications Business
“The Galaxy S21 series is designed for those who want premium mobile innovations to capture and share their world. With an iconic and eye-catching design, an epic pro-level camera, a super smooth and immersive screen, and the most advanced processor ever in a Galaxy device, the Galaxy S21 series offers unmatched connectivity, power and performance.
Galaxy S21 and Galaxy S21 + are for people who want to take and share high-quality photos and videos, for a premium viewing experience, plus powerful connectivity no matter where you are. Galaxy S21 Ultra is the latest cutting-edge premium smartphone that delivers top-of-the-line mobile innovations that bring you closer to the people and things that matter most. This device is available for people who want the best of the best and demand to be one step ahead, as evidenced by its innovative features. “
Q: Why did Samsung decide to remove the wired headphones and built-in chargers from the Galaxy S21?
Response from Patrick Chomet
“We found that more and more Galaxy users are reusing the accessories they already have and making sustainable choices in their daily lives to promote better recycling habits. To support our Galaxy community on this journey, we are transitioning to remove the plug from the charger and headphones on our latest line of Galaxy smartphones.
We believe that phasing out charger plugs and earbuds from our in-box device packaging can help address sustainable consumption issues and eliminate any pressure consumers may feel to continually receive unnecessary charger accessories with new phones.
We have also implemented standardized USB-C type charging ports since 2017, so older chargers can still be compatible with our newer Galaxy models. ”
Q: What was the main focus when developing the camera for the Galaxy S21 series?
Response from KJ Kim, Chief Technology Officer, Executive Vice President and Office Director of Mobile R&D, Mobile Communications Business
“At Samsung, our goal is to help everyone take professional-quality photos and videos, regardless of whether you are in a low-light or bright environment, near or far from your subject. By innovating the camera for the Galaxy S21 series, we focused on capturing the best high-quality photos and videos at any time, making it easy for consumers to enjoy professional-looking cinematic results powered by enhanced AI on the device. It takes a lot of new technology and innovation to achieve this, and it starts with our most advanced image sensor. We also built the Galaxy S21 Ultra with our most advanced professional camera system. It raises the bar for professional photographers and tech enthusiasts looking for the best in mobile camera performance and future-proof innovations. “
Q: Why is seamless connectivity important to consumers and how is Samsung bringing seamless connectivity to life?
Response from KJ Kim
“An ecosystem of smart and connected devices helps enhance the mobile experience. It provides greater access to information, better communication, smarter ways to work and access to entertainment anytime, anywhere. Now, we’re pushing mobile experiences even further, when you move between home, the office, and even while traveling in your car with Android Auto, so you have the flexibility to access key features and share and stay connected with people and companies. things that matter most. “
Q: It has UWB capabilities expanded to the Galaxy S21 + and S21 Ultra. What are your future plans for UWB on Galaxy products?
Response from KJ Kim
“We recently launched SmartThings Find to help you quickly and easily locate your Galaxy devices, even when you’re offline. We take this a step further with the Galaxy S21 + and S21 Ultra, which use expanded UWB capabilities to utilize the AR finder so you can send virtual messages to other Galaxy users during your search. We are also pleased to announce our partnership with major car companies, providing the opportunity to enjoy a next-generation car experience starting this summer. We are actively working to expand our auto partnerships with the goal of offering this feature on a wide variety of car makes and models. “
