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It’s a lesson that many of us learn throughout life: first they laugh at you and then they copy you. That’s exactly what Xiaomi did when it mocked Apple for deciding stop shipping wall chargers with their iPhones earlier this year. In the biggest of twists, just two months later, Xiaomi now believes that removing wall chargers from its phone booths is a great idea. I bet there are a lot of people at Apple who say: mm-hmm.
As seen by the edge, on Saturday, Xiaomi CEO Lei Jun announced that the company’s upcoming Mi 11 phone will not include a charger. Lei, who made the comments on Chinese social network Weibo, said the company had made the decision not to include chargers to protect the environment, adding that they all have a lot of idle chargers. Xiaomi will launch the Mii in China on Monday.
I readThe announcement comes more than two months after the company mocked Apple on social media by showing the charger in the box of its Mi 10T Pro.
“Don’t worry, we didn’t leave anything out of the box with the # Mi10TPro,” Xiaomi wrote on Twitter shortly after Apple debuted on iPhone 12 and announced its new charger policy.
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But Xiaomi was not the only one who laughed. Samsung also gleefully mocked its rival and posted a photo of your Galaxy charger on social media with the caption: “Included with your Galaxy.” Nonetheless, Samsung was recently caught removing its posts about the charger because … it’s reportedly also eliminating chargers in the box with its Galaxy S21 series, which looks like it will will launch in January.
When Apple announced that it did not include a charger or headphones for environmental reasons back in october, reasoned that customers already had more than 700 million Lightning headphones and that many were using wireless headphones anyway. He claimed that there were two billion Apple power adapters in circulation, as well as billions more third-party adapters, and that taking both items out of the box was environmentally friendly.
The move was initially billed as a win for the environment until people realized that Apple was changing the cable included in the iPhone 12 box to a USB-C to Lightning. Considering that almost every previous iPhone came with a USB-A wall charger, it is difficult to defend the argument that “everyone already has a charger”.
Doing things to minimize environmental waste is a good thing, and it is something we should all think about. If Apple’s move makes Xiaomi, Samsung, and others to reduce your charger waste, my hat is off. But when you say you want to reduce waste, focus on actually reducing waste, rather than selling the chargers separately. The planet cannot afford empty promises.
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