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Xiaomi’s journey from a tech startup in 2010 to the present won’t be complete without talking about the roles its iconic Mi Stores play. Initially, the company adopted the online-only sales pattern, but it did not prove to be a successful model. Later, the company began to open physical stores known as Mi Store. This model is replicated in new markets where the company chose to open a store, including India
India’s has been something of a record exercise. We recall how the company set a Guinness World Record when it opened a staggering 500 Mi stores in November 2018. In August last year, the company opened the 2,000th store. Right now, the Chinese tech giant has created another record already. opening his 3000 My store in India. That means the company opened 1,000 stores in the last year.
Xiaomi first entered India in 2014 and is currently the number one smartphone brand in the Asian country. Opening more Mi Stores is sure to bring the company’s products closer to shoppers.
Commenting on the milestone, Muralikrishnan B, My India COO, said:
“We are delighted and honored to receive the continued support of our Mi Fans and Partners that has enabled us to launch our 3,000th Mi Store and strengthen our position as the nation’s largest single-brand exclusive retail network in such a short time. As a brand, we have always worked to bring innovation to everyone and encourage entrepreneurship. Our unique retail network has enabled thousands of people to become entrepreneurs through their partnership with My India. We are determined to scale greater heights together with our partners and Mi Fans. ”
NEXT: Xiaomi Mi 10 Ultra Beats Huawei P40 Pro In Camera Performance With A DxOMark Score Of 130
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