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WiT Experience Week 2020 will not only be Singapore’s first pilot hybrid travel event, but possibly also the first global travel conference to have a physical footprint when broadcast live from the new Hybrid Broadcast Studio in Marina Bay Sands on October 1. .
WiT Singapore, which has been held in the city for the past 15 years, is one of the first government-approved hybrid pilot events for up to 50 people. It is the first Northstar Travel Group travel event to have a live component this year.
“We are pleased to have been approved as the travel industry’s first hybrid pilot event for up to 50 people. We have worked closely with STB over the past few months and their guidance and support has been instrumental in getting us to this point, ”said Yeoh Siew Hoon, WiT founder. “We are proud to play a leading role in the safe resumption of business events in Singapore with our partners.”
Starting October 1, the Singapore Tourism Board (STB) will begin accepting applications to pilot large-scale gatherings of up to 250 people, as part of plans to gradually resume economic activities.
Andrew Phua, Executive Director, Exhibitions & Conferences, Singapore Tourism Board (STB) said: “As we gradually and safely resume MICE events, we look forward to WiT Singapore leading the way to be the first hybrid pilot event of the Singapore travel industry. Public health and safety continues to be our priority and we have worked closely with industry to create strict protocols as well as to develop new ways of hosting events. We will continue to work with industry partners to differentiate Singapore as the world’s leading destination for safe, reliable and innovative MICE events. “
Alicia Evanko, Executive Vice President, Travel Group Global Events, Northstar Travel Group said: “WiT’s passion, dedication to travel, creativity and innovative approach have continued to live on and thrive during this global pandemic. WiT has continued to unite the travel industry through virtual experiences.
“WiT Experience Week will also include a live component that is the first hybrid travel event from the global travel industry and Northstar. Northstar Travel Group is proud to have WiT, which is truly an industry pioneer, part of its family. We know this live event will pave the way for our global industry to meet again in person. ”
To deliver the hybrid event, a one-of-a-kind partnership has been forged with Marina Bay Sands and GEVME which, in turn, is creating a technology alliance with Singapore event startups Jublia and Pigeonhole Live to deliver an event platform. integrated and interactive. .
Yeoh said: “It is fitting that we broadcast the Season Finale, the last day, of WiT Experience Week from a place that has been our home for the past eight years. It is almost sentimental, a reunion, to return to a familiar place, considering all the challenges that we have all had to face personally and professionally ”.
Marina Bay Sands launched its new Hybrid Broadcast Studio in August. Designed to accommodate a live studio audience with a maximum capacity of 50 at any one time, the Hybrid Broadcast Studio, offering broadcast-quality live streaming capabilities and hologram functionalities, was in response to the total migration of online events.
Said Ong Wee Min, Vice President of Convention and Exhibition at Marina Bay Sands, “The response to date from our Hybrid Broadcast Studio has been extremely encouraging, demonstrating that there is a genuine need for this industry first offering in a time when large-scale physical events cannot take place.
“WiT has held its exclusive Singapore conference at our venue for the past eight years and was a natural partner for the first hybrid travel industry event to take place in Singapore at this time. We look forward to collaborating to deliver a new kind of experience at this year’s event. “
On the technological front, WiT Experience Week, which will take place from September 28 to October 1, will be powered by GEVME, a SaaS platform for digital events. To strengthen the technology offering, GEVME has partnered with Jublia and Pigeonhole Live, whose services have been used by WiT in previous events.
Veemal Gungadin, CEO of GlobalSign, said Veemal Gungadin. At Pte Ltd (GSI), “Hybrid will become the future of events. With GEVME Live, we are empowering event organizers to succeed in this new normal by providing technology solutions that combine the physical and digital components of their events. We are excited to partner with WiT, Marina Bay Sands and Singapore-based event technology companies (Pigeonhole & Jublia) to provide an optimal experience for attendees joining the new event format. “
Said Kuan Yan Tan, CEO of Jublia, “At Jublia, we allow attendees to discover event content and meet other relevant people through our AI Engagement platform. Jublia is well positioned to deliver game-changing solutions with our deep partnerships with leading global event organizers in the digital transformation of their businesses. “
“At Pigeonhole Live, we are dedicated to enabling meeting and event planners to better engage with audiences across all event formats and meet the different requirements that emerge as the industry evolves,” said Lyon Lim, CEO of Pigeonhole Live.
“We are at a unique crossroads in the events industry and we are delighted to partner with WiT and Marina Bay Sands to showcase our expertise and technology in this new hybrid format that will pave the way for business events to resume safely. “
The WiT Experience Week, with the theme “Travel Zero.O: Back to the Future” will take place over four days. The first three days, from September 28 to 30, will be completely virtual.
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