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WhatsApp is launching a new shopping button that allows users to find businesses and explore their offers directly in the application. The measure expands WhatsApp for Business, an e-commerce platform similar to what we’ve already seen on Instagram. The existing voice call button is being replaced by the buy button.
The WhatsApp buy button is coming to both Android and iOS; when tapped, users can find businesses, browse their listings to see what they offer and item prices, plus there’s the option to message companies directly for more information.
However, there doesn’t seem to be any way to purchase items via WhatsApp at this time. This marks an expansion of the WhatsApp for Business e-commerce platform; The company released a couple of videos targeting businesses today, revealing that marketers can connect their existing Facebook stores with WhatsApp.
WhatsApp is rolling out the buy button for users around the world, although it’s unclear how long it will take to implement it for everyone. With the voice call button now replaced by the buy button, you will have to use a single call button to choose between video calls and voice calls.
The shopping button, meanwhile, looks like a showcase, not to be confused with anything else. You will find the button within a chat with the company you want to navigate, according to WhatsApp. It remains to be seen when / if users get access to an in-app checkout process, allowing them to order products without visiting a website or calling the company.
