What Microsoft’s Bethesda Purchase Really Means



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Just hours before worldwide pre-orders opened for its next generation of consoles, the Xbox Series X and Xbox Series S, Microsoft dropped a Fall out-style Megaton – with news that I was acquiring Zenimax Media, the privately owned parent company of Bethesda for $ 7.5 billion dollars. Before the industry could even process that huge amount of money in historical terms, it had to digest the fact that Ancient documents, Fall out, CONDEMN, Wolfenstein, The evil inside, Dishonor, Dam, Earthquake, and other beloved franchises were now part of the Xbox family.

This acquisition will also go down in history as one of the defining moments in Xbox history …

From a pure studio count, the already formidable Xbox game studios – House of Rare, Obsidian, Turn 10, 343 Industries, The coalition, Double fineand many more, would now grow to include Bethesda Game Studios, identification software, ZeniMax Online Studies, Arkane, MachineGames, Tango Gameworks, Alpha dogand Roundhouse Studios.

In simple terms, this is a massive stable, and perhaps the strongest in the entire landscape going forward.

Bethesda is one of the largest developers and publishers in the industry, employing more than 2,300 people worldwide, with critically acclaimed titles such as The Elder Scrolls V: Skyrim and Eternal DOOM earning his place in the pantheon of video game greats of all time. In addition to being the biggest news for the industry in 2020, which is saying a lot, this acquisition will also go down in history as one of the defining moments in Xbox history. A story that already includes Bethesda.
Along with the announcement, the Xbox director Phil Spencer was based on the close relationship Microsoft has had with Bethesda for decades. From the first DOOM running on the MS-DOS platform to working with Bethesda to bring great open world RPGs to console gamers in droves with The Elder Scrolls III: Morrowind for the original Xbox.

“Like us, Bethesda passionately believe in creating a wide range of creative experiences, exploring new game franchises and telling bold stories,” wrote Phil Spencer in his post on the deal. “All of your great work, of course, will continue and grow and we look forward to empowering you with resources and support from Microsoft to scale your creative visions to more players in new ways for you.”

Fallout 76 is ready to be led by Microsoft's service and design mandates now

Microsoft has been seriously flexing some businesses

© Bethesda

He joked that the moment felt like an Xbox-style achievement unlock …

A sentiment shared by Todd Howard, Head of Bethesda Game Studios and a longtime fan of the Xbox platform. After receiving a Lifetime Achievement Award to GDC back in 2016, he joked that the moment felt like an Xbox style Achievement unlocking. In response, the Xbox team created a game specifically assigned to Todd’s Xbox account, where activating it unlocked a special achievement worth 1000 points.
“With each new console cycle, we evolve together,” writes Todd Howard. “Since bringing mods to consoles with Fallout 4, now more than a billion downloads, to the latest technologies that power Xbox Series X / S. These new systems are optimized for the vast worlds we love to create, with generational leaps not only in graphics, but also in CPU and data transmission. “
Following the announcement, Bethesda’s global chief marketing officer and the face seen in various E3-Style presentations, Pete hines, He also reaffirmed that the acquisition is based on a shared history.. “It’s a big change for us, but after taking a minute to absorb the magnitude of this acquisition, we will continue to do what we know and love: making great games,” Hines said. “We are going to keep trying new things. We are going to have the same passion that we have poured into what we do and the passion that our community brings to the things we do, and we do it even better. “
Deathloop is a 70s inspired shooter with a Groundhog Day loop

At this point, Deathloop will remain a timed Sony exclusive.

© Bethesda

The cross-platform question

We now live in a world where Microsoft is set to publish exclusives on a competitor’s console …

As part of his response, Bethesda’s Pete Hines also stated that games currently in development are still in development. And that Bethesda will publish these titles in the future. The first two that come to mind on that front include From Arkane Deathloop and Tango Ghostwire: Tokyo, both exclusive timed for the Playstation 5. Which is a strange situation, we now live in a world where Microsoft is set to publish exclusives on a competitor’s console.

The real question surrounding this massive acquisition, what does it mean for Xbox and for Bethesda’s future as a third-party publisher? Will Bethesda Game Studios follows Fallout 4, the sci-fi epic Starfield, become an Xbox exclusive at personal computer and Xbox Series X | S and jump Play station entirely? Time will tell, although Microsoft has stated that potential platforms will be evaluated on a case-by-case basis. Which could actually mean anything.

But by taking a look at companies and their products and platforms, we begin to see the bigger picture. One with immediate short-term benefits and one that presents a long-term strategy and goal that Microsoft is building. One free of the high-end console as the only platform.

Xbox Game Pass, where the service is the platform

At first glance, one might see this deal as a means of generating interest in the Xbox Series X, a console that impresses in terms of raw power, but still feels lacking in the gaming department. Compared to Sony, there is currently no God of War or Horizon zero dawn equivalent announced for the Xbox Series X. The two biggest perspectives of the platform, Fable and Infinite Halo, they haven’t reached the same levels of player anticipation as Sony’s premium stable. Fable due to not being in a position to show the game, and Halo Infinite’s debut did not meet the visual expectations of players when it comes to a big next-gen debut.

Microsoft presents the future of Xbox as a vision that looks both ways …

Even with the powerful Xbox Series X, which will support cutting-edge hardware that will virtually eliminate load times and introduce new visual techniques like real-time ray tracing, Microsoft is presenting the future of Xbox as a vision that looks both ways.

To support the entire Xbox One library and titles on the Xbox 360 and original Xbox in the X Series, until the introduction Game streaming via the cloud for hundreds of Xbox titles on Android devices. The glue that holds this vision together, including the hardware, is Xbox Game Pass. Where, for a monthly fee, players can download or stream all original Xbox Game Studios titles past and present, and new releases appear on the day and date of the service.

id's DOOM: Eternal has been a huge success for Bethesda

With the arrival of Bethesda into the fold, the already stellar value associated with Xbox Game Pass on PC and console effectively doubles. DOOM Eternal, The Elder Scrolls series as a whole, Dam, Quake III Arena, even something like Commander Keen – Xbox Game Pass will not only introduce new games like Starfield at launch, but the entire Bethesda catalog.

Even if Starfield debuts on PlayStation 5 at full retail price, this gamer-centric approach is commendable and an asset to the Xbox brand. As aggressive as the move to buy Bethesda may seem, it could come down to too good a value proposition to ignore. Fast forward a few years and the traditional route where you buy a single title can seem quaint when you can subscribe to Xbox Game Pass and get Starfield and the entire Bethesda catalog to play whenever you want and on the platform that suits you best: console, Desktop PC, gaming laptop, tablet or smartphone. Bethesda, who is it Orion Technology is all about transmission, it shares a similar vision.

A future full of blockbuster launches

With Deathloop and Ghostwire: Tokyo being timed exclusives for PlayStation 5, this represents an immediate obstacle on an otherwise smooth path to a bigger and broader future for Xbox and Bethesda. In terms of scale, a simple signal on the radar. The Elder Scrolls Online and Fallout 76 have millions of players on a variety of platforms, and the teams at Zenimax and Bethesda will no doubt continue to support the player base for years to come.

Wolfenstein is a Triple-A now in Xbox camp

What have you got, Youngblood?

© Bethesda

A story that follows the trail of the last years of growth of Xbox Game Studios, where teams must continue to work as they see fit, but with the full backing of Microsoft. Will we see Bethesda games slowly favor the Xbox platform over the competition? Sure, but Microsoft’s commitment to PC and Game Streaming on Android devices represents the antithesis of a closed community.

As an investment, it doesn’t make long-term sense for Microsoft to adopt a console war mentality, to put up a barrier the size of Xbox Series X for those looking to play games. The Elder Scrolls VI. All things being equal, and if anything is possible, Microsoft is likely to consider bringing Xbox Game Pass to both PlayStation 5 and Nintendo switch. the Netflix The model is one that is dependent on subscribers, and with Xbox Game Pass recently topping 15 million, it is on its way to becoming a similar behemoth. With Bethesda as part of Xbox moving forward, it’s hard to see how a competing service could remotely match the great value that is offered to gamers when it comes to Xbox.

And on that note, we’ll leave the final word to Todd Howard, who is currently leading the Bethesda Game Studios team on their most ambitious project to date: the sci-fi RPG Starfield. The studio’s first new IP in generations and the continuation of Skyrim and Fallout 4.

“Like our original partnership, this is more than one system or screen,” writes Todd Howard. “We share a deep belief in the fundamental power of games, in their ability to connect, empower and bring joy. And the belief that we should bring that to everyone, regardless of who he is, where he lives or what he plays. Regardless of screen size, driver, or your ability to use one. “

Starfield may debut on Xbox Series X and PC, and that could even extend to PlayStation 5, but with streaming it will also open the door to a billion devices ready to reach for the stars.

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