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It’s April Fools’ Day, again, and that means another predictable barrage of jokes from bad brands.
However, in a service for all of us, Twitter took the time Thursday to gather all the April Fools jokes that are really funny into one helpful thread.
“a string of funny April Fools jokes”, the company wrote.
“end of the thread”, came the just answer.
Which, yes, more or less.
Didn’t we all agree in 2020 to cancel April Fools’ Day? We literally begged brands last year to stop working.
Well guess what? There’s still a pandemic, and Volkswagen pretending to care about the environment wouldn’t have been funny even if there wasn’t.
I love that we all walk out of 2020 with an unspoken agreement that April Fools will no longer be accepted as fun.
– Loan (@ laina622) April 1, 2021
April Fools is a holiday for corporations that act like people, that is, inherently reactionary and counterrevolutionary. I will never be an April fool and I would never make an April fool of you.
– Jathan Sadowski (jathansadowski) April 1, 2021
Now to be clear, it is possible to make a good April Fool’s Day joke. In theory. Think, harmless pranks on your close friends or loved ones that – and this part is crucial here – they are not mean and leave them both laughing.
Brands, on the other hand, should follow Google’s lead (this is the only time you’ll see me arguing that someone should follow Google’s lead) and just drop everything.
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