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Twitter’s new disappearing tweet feature, called “Fleet,” is rolling out today and will be available to all mobile device users. The new feature is part of the expansion of Twitter into different interactive modes for the application.
According to the Twitter ad, “Fleet” is meant to combat pressure to tweet things permanently, a phenomenon that Twitter says can leave good tweets stuck in drafts. “Today, we are launching Fleets so that everyone can easily join the conversation in a new way, with their fleeting thoughts,” said a company spokesperson.
Mobile device users can access the feature by clicking on the message bubbles at the top of their timeline. There they can share thoughts, tweets and react to the “fleets” of others knowing that everything will disappear in 24 hours. Any comments on someone’s “Fleet” will be sent directly to their DM, rather than posted publicly on the timeline. Viewers will be able to see a list of who viewed your post. The “fleets” can also be found by clicking directly on someone’s profile picture. Subsequent feature plan updates to include stickers and live streaming.
“Through our tests in Brazil, Italy, India and South Korea, we found that fleets helped people feel more comfortable joining the conversation; we saw people with fleets talking more on Twitter,” shared the director Twitter designer Joshua Harris and product manager Sam Haveson a company blog post. “Those new to Twitter found that Fleets were an easier way to share their thoughts. Because they disappear from view after a day, Fleets helped people feel more comfortable sharing personal and casual thoughts, opinions and feelings.” .
This is not the first time that social networks have dealt with the disappearance of content. “Fleets” uses a very common “ephemeral format”, which was pioneered in applications like Snapchat and later replicated for social platforms like Instagram and Facebook. However, the new Twitter launch does not allow users to control who can see their “fleets”.
The new feature will be available globally in the coming days, though Twitter has yet to announce an exact timeline on the launch. “Fleets” will be the first of several new features for Twitter, as the company also moves to expand its use of text-to-audio media. “This is just the first iteration of short-lived posts on Twitter, with many more to come. Our mission is to serve the public conversation, and to do so effectively, we have to explore different types and ways of having a conversation,” said the Twitter spokesperson. Liz Kelley in a statement to CBS News. Hearing someone’s voice brings a different kind of empathy and receptivity that text doesn’t. We are testing audio DMs in Brazil right now and will bring audio slots to Twitter in some capacity later this year. The first people to try the audio space will be women and BIPOC as they are more likely to be abused online and therefore we want to work closely with them as we develop this role to make sure we get it right. “
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