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Travis Scott is the newest member of the PlayStation team. The company announced the news that the rapper is now its strategic creative partner on Friday (October 23) by sharing a video, created by the Grammy nominee, to kick off their partnership. The video features some of the key people who worked on different aspects of the creation of the PlayStation 5 console.
“It’s official: @travisscott joins the PlayStation family as a strategic creative partner. Check out his new video here! “The company shared on social media. The rapper also shared the video on Instagram and captioned it:” Meet the gang. Rebuilt a top-floor office in Japan. To cook the Starring chair @ dozie.kanu. “
Scott’s black-and-white ad features three men in their Cactus Jack branded t-shirts and Air Jordan 1 Retro OG moka sneakers designed by the master of ceremonies, as well as sparking a potential collaboration between Nike Dunk and PlayStation. The men in the clip worked on various aspects of the PS5 console, from engineering to design.
Both the “Franchise” rapper and the company released statements regarding their collaboration. “I’m looking forward to showing all that Cactus Jack has worked on with Sony and the PlayStation team,” the “Sicko Mode” rapper said in a statement. “Most importantly, I’m excited to see how the PlayStation fans and family respond, and I look forward to playing some games with everyone very soon!”
PlayStation Senior Vice President of Worldwide Marketing Eric Lempel wrote a letter on the company’s website to express his enthusiasm for the company’s partnership with Scott. “Today, we are pleased to announce that Travis Scott has joined the PlayStation family as a strategic creative partner. We heard that Travis is a huge PlayStation fan, so we started a conversation with him that led us to this unique partnership. Through our mutual passion for games and creativity, we plan to collaborate with Travis and his Cactus Jack brand to produce innovative projects that we hope will delight our collective fans, “wrote Lempel.
“Travis is an incredibly innovative artist, constantly surprising and pushing boundaries, very much like the PlayStation brand, so we think he’s a perfect fit. When we embarked on this collaboration, the most important thing was to keep it as open as possible, to leave room to explore creative and interesting ideas. ”
He added: “Travis’s deep knowledge and fond memories of PlayStation as a brand, our products and games will inspire his work with us from start to finish. He’s an incredible creator, and we strive to work with the best creative minds within and outside of our industry to continue to amaze the world in a way that only PlayStation can. “
The “Highest In The Room” emcee poked fun at the collaboration in September by sharing a photo of him with the PS5 remote on his lap before its release, captioning it: “I’ll be playing until the game comes out. Sun”.
The partnership with PSP comes on the heels of the rapper’s recent massive collaboration with McDonald’s to launch his own exclusive food. In April, Scott hosted a free virtual concert series on the popular video game Fortnite, and more than 27 million fans tuned in to it. Forbes reported that the three-day event triggered an increase in sales of Cactus Jack products. The PlayStation 5 gaming system will launch in the United States on November 12.
