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It’s no secret that phones have gotten bigger over the years, and for those who miss the days of compact phones that don’t skimp on power, the iPhone 12 mini is a revelation, packing up all the power. of the normal iPhone 12 in a small 5.4-inch frame.
Unfortunately, for fans of this design philosophy, they seem to be in the minority. According to analysts at Wave7 Research, the iPhone 12 mini is struggling to sell compared to its siblings.
According to PCMag, Wave7’s research shows that the iPhone 12 mini accounts for only 4-5% of sales across major carriers, compared to 24-33% for the regular iPhone 12 despite the additional $ 100 cost involved. . According to interviews with sales representatives in stores, the mini phone had the “softest demand” and people were opting for larger screen devices.
This matches the findings of another company, Flurry Analytics. According to company research, iPhone 12 launch week activity brought the US install base to 0.94% for iPhone 12 Pro Max, 0.40% for iPhone 12 Pro and 0.41% for the iPhone 12, but only 0.12% for the iPhone 12 mini.
One possible reason for this is that iOS fans who want something more pocket-sized already have an alternative. The 2020 iPhone SE isn’t as powerful as the iPhone 12 mini, and it doesn’t offer 5G connectivity either, but it does offer a compact design and crucially costs $ 300 cheaper. Perhaps the main draw of a smaller phone for most people was saving money, and if that’s the case, why wouldn’t they go ahead and save even more?
This may somehow explain why the market for smaller phones with the best specs is so limited. If even Apple and its enormous selling power cannot arouse significant interest from consumers, what hope does any Android phone maker have other than Samsung? And it’s not like Samsung has a tiny Android flagship either: the current smallest Galaxy S or Note device is 6.2 inches wide and unfriendly.
It’s a real shame, because we’re big fans of the smaller iPhone 12. As our iPhone 12 mini review explains: “In a way, it’s really the most impressive member of the iPhone 12 lineup, because it makes everything bigger, plus the expensive models yes, but amazingly they fit all that capability into an incredibly little “.
Unfortunately, if the initial sales figures hold up, it seems that this technical marvel doesn’t captivate buyers in the same way.
