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Development of AirPods Max took at least four years, according to a designer who worked on the project. Apple’s new premium-priced on-ear headphones launched yesterday and will begin shipping next week.
Interestingly, he thought that the nondisclosure agreement he had signed no longer applied since the product was launched, but it seems like Apple was quick to disabuse him of this idea …
Former Apple designer Dinesh Dave tweeted this, with a photo of the AirPods Max:
The last product NDA I signed is finally available!
Someone asked him how long ago he signed it, which would give an indication of how long Apple has been working on the project, and he replied that it was about four years ago.
We couldn’t find out anything else as the tweet quickly disappeared, no doubt after Dave received a call from Apple reminding him that NDAs apply until they expire or are canceled. Sometimes NDAs expire on a particular date, and other times they may contain language that causes them to expire when particular events occur (such as a product launch), but in the absence of any of those, they remain in effect until agreed upon. contrary.
How MacRumors stained, the tweet was captured on screen by another former Apple employee, Ryan Jones, before he was removed. Jones, an app developer, said that he too worked on the project.
Part of my old role at Apple
It’s unclear what Dave’s role was, but his degree is in graphic design. Engineering work likely started before a graphic designer was needed, so four years is a minimum time; development may have taken much longer.
Apple products tend to take a long time to develop, as the company’s approach is generally to let others launch first, observe the market, identify pain points, and then launch later with something that works better than existing products. . But the AirPods Max were reported to have been delayed by engineering challenges.
Demand for the new earbuds apparently caught Apple by surprise, as shipping times quickly slid to 12-14 weeks for all five colors. However, this doesn’t necessarily mean that demand is massive, just that it exceeded Apple’s expectations.
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