[ad_1]
It took two years, but Elon Musk is selling Tesla Tequila. It sold out in a few hours.
All automakers sell merchandise like T-shirts, hats, cast models, etc., but few do it like Tesla and CEO Elon Musk.
The California-based EV maker sells all of those things, but Musk has also sold surfboards, flamethrowers (humorously called Not A Flamethrower), and now tequila. Offered for purchase on the Tesla merchandise website at $ 250 a bottle, it was sold out within hours of publication.
As is often the case with so many things Musk does, the impetus to sell a Tesla-branded adult drink was born from a tweet two years ago.
(Will Teslaquila be coming to a party near you? Musk’s trademark filing probably says yes.)
The lightning bolt bottle comes on a special base to keep it upright.
On April Fools’ Day 2018, he tweeted a joke about the creation of Teslaquila. However, it got such a positive response that it decided to move on, trying to register its brand on the market in October 2018, according to Reuters.
However, that was rejected by the Mexican Tequila Regulatory Council, which argued that Teslaquila was too much like the word tequila, which is protected in Mexico. Knowing a winner when he sees one, he went on to develop the idea anyway with the new product called Tesla Tequila. It is produced by Nosotros Tequila, which produces both tequila and mezcal, and at a much less expensive price than Tesla Tequila.
For fans of tequila or margaritas made with it, Tesla says their tequila is “an exclusive and premium vintage tequila 100% aged agave aged in French oak barrels, with a nose of dried fruit and light vanilla with a balanced finish. of cinnamon and pepper “. It also comes in a very distinctive lightning bolt bottle with a separate holder.
(Cowabunga! Tesla lets fans hang 10 with a new surfboard.)
Like its vehicles, Tesla Tequila is not available in all states. However, it is unclear whether the 31 states that the liquor can be purchased match those that allow its vehicles to be purchased directly from the automaker. Musk is not the first celebrity to formulate his own liquor. Actor Ryan Reynolds has his own gin and country singer Blake Shelton sells his own brand of vodka. However, tequila seems to attract the stars.
It took two years, but Elon Musk is selling Tesla Tequila. It sold out in a few hours.
Former Van Halen singer Sammy Hagar, who created the Cabo Wabo tequila brand more than two decades ago. Hagar began selling his own brand of handmade tequila that he commissioned from a family-owned distillery in the state of Jalisco in a bar he owned in the early 1990s.
Richard Rawlings, owner of Gas Monkey Garage and star of the television show “Fast N Loud” on Discovery Channel created a new tequila, Gas Monkey Cinnamon Tequila, which debuted in one of the show’s episodes. FYI: Rawlings sells their tequila for $ 19.99 for a 750ml bottle, but it is 69 proof, not “40 proof” like the Teslaquila label. However, the big winner in the segment is George Clooney.
(Tesla’s newest Easter egg is a gas … or gaseous anyway.)
Clooney and his business partner Randy Gerber, whose wife is former supermodel Cindy Crawford. The couple were building vacation homes side by side in Cabo San Lucas, Mexico, in 2013 and sampling a variety of tequilas, none of which were to their liking. Clooney suggested commissioning a distillery to create one that they both liked and the Casamigos brand was born, which supposedly means “friend’s house.” The end result was that in 2017, the couple, along with another business partner, sold Casamigos to Diageo, a British company, for $ 1 billion.
Thanks for subscribing! Check your email for further instructions.
