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Global children’s entertainment company Spin Master has announced a multi-year agreement to become the global master toy licensee for Riot Games’ “League of Legends,” one of the most played PC games in the world. The deal was negotiated by CAA-GBG, Riot Games’ global licensing representative.
“We are excited to bring together two powerhouses in games and toys,” says Robert Schwartz, vice president of sales and new business development for CAA-GBG. “Spin Master’s passion for ‘League of Legends’ intellectual property was highlighted as a key differentiator, and we are excited to embark on this journey with Spin Master and Riot Games.”
Spin Master will develop products that include action figures, games, and role-play items to represent property in the toys and games category.
“Spin Master is pleased to partner with Riot Games to bring innovation and meticulous attention to detail to the rich characters and unique worlds of ‘League of Legends,'” says John Blaney, Spin Master’s Senior Vice President of Licensing. “Our ‘League of Legends’ line will appeal to fans of all ages, offering high-quality products at the forefront. We look forward to delivering enhanced collectability and unique gameplay experiences to the huge global ‘League of Legends’ fanbase both online and offline. “
Entering its second decade, “League of Legends” is a team multiplayer online strategy game in which two teams of five champions battle each other to conquer each other’s base. Players choose from over 150 champions to make plays and topple towers on their way to victory.
“Spin Master is the perfect partner for the ‘League of Legends’ franchise, and together we have the opportunity to enhance our champions and their stories, giving players the opportunity to delve even deeper into the ‘League of Legends’ universe.” says Christian. Bayley, Principal, Brand Management, Consumer Products, Riot Games.
Products are expected to hit shelves in the fall of 2021.
CAA-GBG exhibits at Licensing Festival, a month-long, large-scale digital gathering that brings together the global licensing industry to connect, learn, close deals and do business on an international stage. The event takes place from October 6 to 29. Register for free now!
