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Back in april Huawei surpassed Samsung as the world’s largest smartphone maker for a short period of time. It was due to the success of the former in China and the decline of the latter in markets such as Europe and India due to blockades. But as the economy began to open up, Samsung once again secured the top spot in August and now, the South Korean tech giant is widening the market share gap between it and Huawei, which is currently in second place.
According to a report by Counterpoint investigationSamsung had a global smartphone market share of 22% in August, followed by Huawei with a distant 16%. That means that Samsung’s market share was 31.6% more than Huawei’s. A few months ago, in April, Samsung was at 20%, while Huawei it was ahead with 21%.
Samsung managed to improve its market share shortly after April, as blockades began to ease in most regions. As the company pushed an aggressive online strategy in India, it even managed to achieve its highest market share in the country in the second quarter of 2020 since 2018.
On the other hand, due to the US ban, Huawei’s global smartphone market share continued to fall in its key global markets like Europe. As a result of this, Xiaomi witnessed growth in Central and Eastern Europe.
While, AppleThe market remained at the same 12% mark in both April and August due to strong sales of the iPhone 11 and iPhone SE series. The Cupertino-based company’s performance may improve in November once the iPhone 12 series begins shipping to consumers.
Last but not least, according to analyst Minsoo Kang, “Geopolitical politics and political affairs between nations are affecting the smartphone market in many ways.”. Because of this, the best players will become much stronger and companies like Samsung, Apple, Xiaomi and OPPO you will benefit more.
UNTIL NEXT TIME: Samsung accounts for a massive 88% of 5G smartphone shipments in Western Europe: H1 2020 report
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