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As usual, a steady stream of leaks leading up to the event means we’re running out of things to be surprised about. Samsung has already opened pre-order reservations for its Galaxy smartphones, and a knowledgeable employee at Samsung’s flagship store in Bengaluru, India, confirmed the launch time for Android Authority early december. And while Samsung hasn’t explicitly said which devices it plans to announce, we’ll almost certainly get our first official looks at the new Galaxy S21, S21 Plus, and S21 Ultra, possibly alongside a new set of wireless Galaxy Buds. (You can read everything we know about the S21 series so far here.)
Holding a launch event this year in a given year is certainly unusual for Samsung, but the company’s moves later in the year can be even more surprising. On the one hand, some lingering rumors suggest that instead of continuing to focus on growing its popular Galaxy Note devices in 2021, Samsung will pivot to push “more affordable” folding smartphones, including its first lower-cost models. Those reports dovetail nicely with Samsung’s plan to make more of its devices compatible with the Galaxy Note-branded S Pen stylus, including this year’s premium Galaxy S21 Ultra and possibly even Samsung’s upcoming Galaxy Z Fold. Samsung’s smartphone chief TM Roh has already discussed these ambitions openly, but more information on Samsung’s priorities for 2021 is expected once Unpacking gets off to a good start.
