Samsung strengthens the voice capabilities of Smart TV |



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November 23, 2020

Samsung Electronics has confirmed that Google Assistant will join the suite of voice assistants currently available on 2020 Samsung smart TVs, providing viewers with enhanced discovery and control capabilities.

Available alongside Amazon Alexa and Bixby, Google Assistant is now fully integrated into Samsung smart TVs and requires no additional download, hardware, or installation, and is interchangeable, depending on home preferences. The leading suite of voice assistants is now available on all 2020 QLED 4K and 8K TVs, Crystal UHD TVs, The Frame, The Serif, The Sero and The Terrace, and is compatible with the existing voice assistant ecosystems of the viewers.

Thanks to a broader range of voice assistant options, Samsung Smart TV users now have faster access to their favorite entertainment, real-time responses on the screen, and the ability to seamlessly control their smart home devices with a voice assistant of your choice. By activating voice commands, users can easily navigate channels, adjust volume, control playback, open applications, and much more.

“The use of voice assistants on our smart TVs has grown exponentially since the launch of Bixby in 2018,” said Seline Han, vice president of Visual Display Business at Samsung Electronics. “With the Google Assistant and Amazon Alexa now supported, we are inviting our consumers to ask even more of their smart TVs.”

Entertainment lovers can now use their preferred voice assistant to instantly discover new content with an effortless search by genre, director or actor. In addition to finding new TV shows and movies to watch, viewers can ask Alexa, Bixby, or the Google Assistant to provide the weather forecast, find out the latest game scores, or play their favorite songs. With the Google Assistant, viewers will also have access to the Google services they know and love to help them streamline their days, including Google Search, Photos, Maps, Calendar, and more.

“By bringing the Google Assistant to Samsung smart TVs, we want to connect your living room with the rest of the smart home and help you better manage your day, through your favorite Google services,” said Jack Krawczyk, Director of Google Assistant product management. “With our collaboration with Samsung, we are able to bring Google Assistant help to more people around the world directly from the big screen.”

Users can add another hub to any room in the house with Samsung Smart TVs, which can now be used to control lights, set the thermostat, set an alarm, or perform any other task under the command of the existing voice assistant in the home. home.

“Amazon Alexa on Samsung Smart TVs is designed to delight customers with an enhanced entertainment experience. Beyond navigating video and music content with ease, customers can also connect their built-in Alexa TVs with over 100,000 smart home devices to make everyday tasks more convenient, ”advised Aaron Rubenson, vice president, Alexa Voice Service. and Alexa Skills. “Our collaboration with Samsung continues to provide customers with the convenience of voice control on smart TVs, while also providing customers with access to the voice service of their choice.”

Since the integration of Amazon Alexa into Samsung smart TVs in early 2020, voice assistant support has been made available to Samsung smart TV users in 14 countries globally.

Google Assistant is now available in the UK, France, Germany, Italy and will roll out in 12 countries by the end of 2020.



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