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We’ve been waiting patiently for Apple to drop its device-tracking hardware for nearly two years, but Samsung could win the race as a late entrant.
A host of leaks from the past few months suggest that Samsung will launch something called the Galaxy SmartTag in the near future. More recently, and perhaps most compellingly, 91mobiles posted some leaked images of the product that make it look a lot like a Tile Pro, a popular tracking device that you keep in valuable items in case they get lost. You misplace one of those items and all you have to do is open a mobile app to see where it went.
Rumors about SmartTag have been circulating since at least November, and SamMobile reported its existence at the time. It looks like it will work with Bluetooth, which is interesting because Samsung’s latest attempt at such a product, SmartThings Tracker from 2018, used LTE to track lost items.
One can safely assume that SmartTag will work well with SmartThings Find, an app that Samsung released last year for the specific purpose of finding lost Galaxy devices.
Don’t be surprised if Samsung reveals SmartTag this month, as we expect the company to reveal some big products on January 14. The real headline maker will likely be the Galaxy S21 line of smartphones, so it would make sense for SmartTags to launch. next to those.
If all of that ends up happening, Samsung would gain a slight edge in its competition with Apple. We’ve been hearing rumors of a similar Apple-branded product supposedly called “AirTags” since 2019, but for whatever reason Apple hasn’t officially introduced it yet. If Samsung can get SmartTags out the door, that should give Apple an added incentive to make sure AirTags don’t go the way of AirPower.
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