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An advertisement for Samsung Electronics Co.’s Galaxy smartphones is displayed atop a building at the company’s mobile business factory in Gumi, South Korea, on Sunday, April 5, 2020.
SeongJoon Cho | Bloomberg | fake images
SINGAPORE – Samsung said on Monday that its next smartphone announcement will take place on January 14, where it is expected to launch the newest versions of its Galaxy flagship phones.
Invitations sent out by the world’s largest smartphone maker said the event will air on Samsung’s website at 10 am ET (11 pm SIN / HK time) next Thursday.
The launch is scheduled for the same week as digital-only CES 2021, the biggest tech fair of the year, where major companies often showcase their new products.
Samsung, the South Korean electronics giant, typically launches its flagship Galaxy devices in February, around or during the Mobile World Congress trade show.
Samsung didn’t reveal much in its invitation to the January 14 event. However, media reports of previous leaks suggest that three phones could be announced: Galaxy S21, S21 + and S21 Ultra, likely to succeed the company’s S20 devices.
Last year, the South Korean company said its third-quarter earnings were driven in part by sales of smartphones, including the Galaxy Note 20. But Samsung predicted there would be intense competition in the smartphone and electronics space. consumption in the last quarter of the year. which, according to analysts, is likely due to Apple’s iPhone 12 and iPhone 12 Pro.
Samsung’s president and chief business officer for mobile communications TM Roh said in a blog post in December that Samsung will expand its portfolio of foldable smartphones, making those devices “more accessible to everyone” in 2021. Those devices are at the pricier end of Samsung’s. A family of smartphone products, with the Galaxy Z Flip costing nearly $ 1,400.
Roh also poked fun at the “pro-level camera and video capabilities” in Samsung’s new smartphones and hinted that some of the features available on Galaxy Note devices can be added to other phones.
Shares of Samsung Electronics in South Korea rose nearly 3% on Monday.
