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Samsung has had a busy few months, with the recent launch of its latest flagship, the Galaxy S20, and the South Korean tech giant doesn’t stop there. The Seoul-based company is believed to be working on a Galaxy Note 20 and another foldable smartphone to be released later this year. It remains to be seen how the coronavirus pandemic will affect these releases and whether the new Samsung devices will be released later than planned.
But in the midst of this changing smartphone landscape, Samsung has managed to secure a major victory over its rivals.
The makers of the Galaxy S20 have retained their crown as the world’s largest smartphone maker, according to new estimates.
Strategy Analytics research gives Samsung 21.2 percent of the global smartphone market.
This is ahead of the P40 Pro makers Huawei and Apple, in that order.
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These statistics cover the first quarter of this year, and estimates that in that period Samsung has shipped some 58.3 million devices.
However, although Samsung has maintained an advantage over its rivals, the Strategy Analytics study is not good news.
As revealed in a SamMobile post, Samsung’s estimated global shipments for the most recent quarter have dropped 19 percent on-year.
However, this decline has not had a major impact on Samsung’s overall market share, as other device manufacturers also saw shipments decline.
In the first three months of 2020, the smartphone industry declined by approximately 55.6 million shipments.
Strategy Analytics statistics indicate that while Samsung experienced an annual sales drop of 19%, Huawei also experienced an 18% decrease.
The research also estimates that OPPO saw an 11 percent drop, while Apple saw a nine percent drop.
Overall, Samsung’s market share fell from 21.7 percent in the first quarter of last year to 21.2 percent this year.
Meanwhile, Huawei saw its market share drop from 17.9 percent to 17.6 percent, while Apple experienced a 13 percent to 14.3 percent rise.
Xiaomi and OPPO also saw their market share increase from 8.3% and 7.7% in the first quarter of 2019 to 10% and 8.2% in the first quarter of 2020, respectively.
The drop in smartphone sales across the board, when comparing year-over-year data, can be largely attributed to the coronavirus pandemic that has swept the world.
Despite the challenges COVID-19 presents to companies, Samsung recently released better-than-expected financial results for the first quarter of this year.
In the first quarter of 2020, Samsung saw its operating profit increase by three percent, looking at the year-over-year figures.
However, its net earnings fell by the same percentage when looking at the figures for the same period.
