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LG has announced that it will adopt new Mini LED TVs in 2021, unveiling a lineup of LCD TVs at CES 2021.
But perhaps the biggest and most confusing part of the news is that TV customers will have to learn some new jargon, because the company refers to the technology that powers TVs as QNED.
LG states in its press release that the combination of its quantum dot technology and NanoCell, along with Mini LED light sources, will result in superior brightness and contrast compared to traditional LCD TVs.
The company’s 2021 lineup includes 10 new 4K and 8K models covering a range of screen sizes up to 86 inches.
“LG’s innovative Mini LED backlight comprises up to nearly 30,000 tiny LEDs that produce incredible maximum brightness and a 1,000,000: 1 contrast ratio when combined with nearly 2,500 dimming zones and advanced local dimming technology,” said the company.
LG also has OLED TVs available, but it doesn’t compare its QNED to its OLED products. “It’s not hard to see why LG QNED Mini LED is the new LCD TV to beat,” says LG at its launch.
LCD TVs were considered premium products in 2006. LG’s first major mass market OLED TV was in 2012.
MicroLEDs work more similarly to OLED TVs in that each pixel lights up on its own without the need for a separate backlight. LG is working on MicroLED products, but these are currently only sold by Samsung and Sony.
LG did not respond to a request for comment from The independentquestioning whether buyers will be able to easily understand these distinctions, at the time of publication.
“Our new QNED series is a premium home entertainment option that expands and enhances the LCD TV space and provides consumers with another great viewing option,” said Nam Ho-jun, senior vice president of R&D, LG’s Home. Entertainment Company in a statement.
“These televisions offer an experience that sets them apart from other LCD televisions and reflects our commitment to innovation and advancing the standard.”
