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NBA 2K21 Publisher 2K has been criticized by gamers for adding non-skippable full-screen ads to the premium title one month after launch.
As reported by Stevivor, the ads are attached to a pre-game video that plays automatically on loading screens, and has reportedly made their way into both the console and PC versions of the game. One of the ads (shown below) is for Oculus Quest 2 and it runs for about 15 seconds.
Players on the NBA2K subreddit have almost universally criticized the ads, with one calling both the ads and the 2K “absolutely pathetic,” while another suggests “there should be no ads in a game that comes out annually and costs $ 60.”
It’s a similar move to the one made by EA earlier this year, with the publisher adding intrusive full-screen ads on UFC 4 after the launch of the game.
EA finally took a 180-degree turn and removed the ads after players criticized the controversial design choice, explaining that it is “very clear from your feedback that integrating ads into the overlay and playback experience is not welcome. “.
It will be interesting to see if player pressure eventually leads 2K to review its own decision, or if the announcements on NBA 2K21 are here to stay.
