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NVIDIAit is (NASDAQ: NVDA) The gaming segment has posted strong sales results this year, but competition will intensify this fall. New game cards and game consoles to launch this holiday with rival custom processors Advanced Micro Devices (NASDAQ: AMD). However, NVIDIA may have the answer in the new Ampere RTX 30 game cards announced on September 1.
What’s under the hood of Ampere RTX
NVIDIA says that the RTX 30 series offers up to twice the performance of the previous generation Turing when used for ray tracing. NVIDIA originally introduced ray tracing with its Turing RTX cards in 2018, which offered more accurate lighting and shadow effects in the game.
Overall, the new Ampere gaming chips contain an impressive 28 billion transistors, which is significantly higher than the 15.4 billion under the hood. Microsoftit is (NASDAQ: MSFT) upcoming Xbox Series X.
The Ampere RTX 3080 GPU. Image source: NVIDIA.
NVIDIA is taking a much larger performance leap than Turing over Pascal in 2018. In a press release, NVIDIA called these GPUs “the largest generational leap in GeForce history.” The specifications and pricing of these new cards are clearly intended to present a competitive product ahead of a busy holiday season when the new consoles launch.
At the top is the RTX 3090. It’s powerful enough to run games at 60 frames per second with 8K resolution. As CEO Jensen Huang said, “This is crazy.” It’s so fast that most gamers won’t need as much graphics power, especially at the hefty $ 1,499 price tag.
With the 3090 meeting the highest performance needs, that leaves plenty of room for NVIDIA to deliver superior gaming performance at prices that will compete with Sonyit is (NYSE: SNE) Microsoft’s PlayStation 5 and Xbox Series X this vacation.
The RTX 3080 is priced at $ 699 and is twice as fast as the RTX 2080. It can run games at 60 frames per second at 4K resolution. While the PlayStation 5 will run on 16GB of GDDR6 memory with a memory bandwidth of 448GB per second, the 3080 will run on 10GB of the faster GDDR6X memory type with a memory bandwidth of up to 760. GB per second, based on AORUS specifications. Gigabyte Xtreme model.
The best part is that the 3080 offers more speed but at a cheaper price than the RTX 2080 Super, which retails for $ 729.
However, NVIDIA may have hit the sweet spot with the RTX 3070. It’s less than half the price of NVIDIA’s most powerful RTX card, the 2080 Ti, but NVIDIA says it’s faster.
Image source: NVIDIA.
The 3070 will be sold at a competitive price of $ 499, the same price that was just revealed for Xbox Series X.
The new Ampere RTX 30 GPUs offer a genuine performance improvement over the Turing RTX and are exactly what NVIDIA needed to offer to maintain its leadership in the discrete GPU market.
In the second quarter, NVIDIA extended its lead over AMD in the add-on board market, achieving a 78% market share, according to Jon Peddie Research. That’s a 69% increase in the first quarter and a 68% increase in the prior year quarter.
NVIDIA goes beyond graphics to appeal to gamers
Not only is NVIDIA making a big hit with Ampere cards, it is going the extra mile to cater to those who like to play esports titles and stream their game, with new software tools like NVIDIA Reflex and NVIDIA Broadcast.
NVIDIA Reflex will help e-sports enthusiasts be a little faster on the trigger in competitive shooter games like valuing. Reflex helps reduce latency, or the speed it takes for a mouse click to register on the screen during gameplay. Most NVIDIA users play esports games so this will be your way.
NVIDIA Broadcast uses artificial intelligence to paint a virtual background behind the streamer without the use of a physical green screen. The stream continues to grow with millions trying it out each year, and this new feature will make it even easier for new streamers to get started.
NVIDIA Delivers Preemptive Attack on AMD
During the last quarter, less than a third of the total installed base of NVIDIA GeForce users had been upgraded to an RTX GPU. The new Ampere GPUs may speed up the update cycle over the next year, especially with more games starting to come out taking advantage of ray tracing technology.
AMD is expected to announce a new round of gaming graphics processors later this year with RDNA 2 GPUs. These cards are likely to offer similar performance to NVIDIA with Ampere, but NVIDIA did what it had to do with it. version, which was to give PC gamers a compelling alternative to keeping their PC, rather than spending $ 500 on a new console. .
NVIDIA is doing more here than just delivering improved graphics performance. With new creative tools like Reflex and Broadcast, NVIDIA is trying to corner the PC gaming market by offering all the necessary tools, through hardware and software tools, to handle anything a gamer throws at their machine.
Investors gave NVIDIA a big go-ahead immediately after the announcement by sending the stock price up 7%.
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