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Nvidia has chosen to stop selling RTX 3080 and 3090 Founders Edition graphics cards in its online store. Instead, both cards will be sold directly through Best Buy to US users.
This move follows Nvidia’s recent RTX 3080 and 3090 graphics releases which meant the product was nearly impossible to buy. Due to supply issues, malfunctioning online retailers, and apparent bots reaching products before customers, many shoppers were left high and dry just minutes after the cards were launched.
As a result, GPUs have remained incredibly difficult to acquire beyond retailers like eBay, where they continue to sell at a massive profit margin.
That’s the apparent reasoning for the showcase change, to which Nvidia has never been relegated before. According to Nvidia, the brand has “listened to your feedback on the Nvidia online store and is working to improve the experience.”
“In the meantime, we will sell our GeForce RTX 3080 and RTX 3090 Founders Edition through other partners,” Nvidia said in a statement. “In the United States, you can buy Founders Edition at Best Buy: GeForce RTX 3080 and GeForce RTX 3090. In Europe, we continue to review Founders Edition compliance options.”
Currently, there are no other options for shoppers to take advantage of in the US beyond Best Buy. European customers will simply be stuck waiting for an alternative route.
Nvidia has admitted in the past that its supply issues with both GPUs will end up lasting until at least 2021. For anyone looking for the opportunity to purchase one of the cards, however, Nvidia has noted that while the Founders Edition drives do. They are “limited”, more will be available in the coming weeks. There was no specific date on when to expect these cards to be delivered.
