Nvidia launches GeForce RTX 30-series GPUs: ‘a giant step into the future’



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Nvidia CEO Jensen Huang today unveiled the company’s new GeForce RTX 30-series GPUs, which he says provide the “largest generational leap in the company’s history.”

The GeForce RTX 30 Series are Nvidia’s second-generation RTX GPUs and have nearly twice the performance and power efficiency of the previous generation, according to a company press release.

Joining the trio of new GPUs, the flagship GeForce RTX 3080, the GeForce RTX 3070 and the “fierce” GeForce RTX 3090, was joined by a list of new tools for GeForce gamers also introduced by Huang. These include NVIDIA Reflex, which makes competitive gamers faster, NVIDIA Omniverse Machinima, which enables real-time computer graphics engines to create movies, and NVIDIA Broadcast, which leverages artificial intelligence to build virtual broadcast studios for streamers.

In a hilarious video shot in the kitchen of his Silicon Valley home in May, Huang took Nvidia’s new Ampere GPU architecture “out of the oven,” bragging that it could power the world’s supercomputers and hyperscale data centers. Today, from the same kitchen, the recipe was the game.

As Nvidia’s second generation RTX GPU, the Ampere architecture “is a huge leap in performance,” Huang said. “If the last 20 years were incredible, the next 20 will seem like nothing short of science fiction.”

Huang believes that the second-generation Nvidia RTX, which fuses programmable shading, ray tracing, and AI, will be able to provide photorealistic graphics and the highest frame rates simultaneously.

While the RTX 3070 aims to “make more power available to more people,” Huang proclaimed that the RTX 3080 is the company’s new flagship GPU. Designed for 4K gaming, the RTX 3080 features high-speed GDDR6X memory running at 19 Gbps, delivering performance that outperforms the RTX 2080 Ti by a wide margin.

The RTX 3090 is the fastest GPU ever built for gaming and creative types and is designed to drive next-gen content with 8K resolution. The giant GPU can tackle the most challenging AI algorithms and fuel massive, data-hungry workloads for true 8K games, according to the company.

Such is its power that the RTX 3090 even comes with a silencer. The dual-axial, three-slot flow-through design makes the GPU up to 10 times quieter and keeps the GPU up to 30 degrees cooler than the previous Titan RTX.

“I can’t wait to jump 20 years to see what RTX started,” Huang reflected. “In this future, GeForce is your holodeck, your lightning-fast spacecraft, your time machine. In this future, we will look back and realize that it started here. “


Reporter: Yuan Yuan | Editor: Michael Sarazen


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