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If you thought it would be easier to buy an Nvidia RTX 3080 or 3090 by the end of the year, you may be wrong. And it doesn’t look good for the RTX 3070 either. Today, Nvidia CEO Jensen Huang revealed that the company expects the crushing shortage of RTX 3080 and 3090 graphics cards to persist through the end of 2020, saying:
“I think the demand will exceed our entire supply during the year,” Huang said. “Remember, we’re also going to have a double whammy. The double whammy is the holiday season. Even before the holiday season, we were doing incredibly well, and then add the ‘ampere factor’ and then add the ‘ampere holiday factor’ , and we’re going to have a really great Q4 season. “
Jensen Huang’s response came during a question and answer session with the press to cover the company’s GTC announcements. Still, as expected, the topic of continued shortages of GeForce RTX 3080 and GeForce RTX 3090 models came up during the session. In response to a question about the shortage, Huang replied that the company had not experienced a shortage of supply, but rather an abundance of demand:
“The 3080 and 3090 have a demand problem, not a supply problem,” Huang said. “The problem with the demand is that it is much higher than we expected, and we really expected a lot.”
“Retailers will tell you they haven’t seen a phenomenon like this in over a decade of computing. It goes back to the good old days of Windows 95 and Pentium, when people were crazy to buy these things. So this is a phenomenon like We hadn’t seen each other in a long time, and we just weren’t ready for it. “
“Even if we knew about all the demand, I don’t think it is possible to have risen that fast. We are really increasing, very hard. The yields are excellent, the product shipment is fantastic, it is selling out instantly,” Huang said. “I appreciate it very much, I just don’t think there is a real problem to solve. It is a phenomenon to watch. It is just a phenomenon.”
Nvidia also recently postponed the launch of the RTX 3070 to increase supply, but given the impressive performance above the 2080 Ti at a reasonable price of $ 499 (according to Nvidia), we can expect demand to be even higher than what we have seen for the 3080 and 3090.
Huang’s assessment of the extent of the shortage is similar to reports we’ve seen from various China-based media outlets that predicted the shortage would last until 2021. Those reports also pointed out that we could see graphics card makers from Third parties create bundle deals that force users to buy a motherboard with the GPU to sell more to customers. That hasn’t happened … yet.
Resellers have taken advantage, however, and the only way you can find the RTX 3080 and 3090 models currently is by exercising your F5 button (and patience) during the rare moments of sporadic availability, or by paying a reseller a ridiculous premium. We don’t recommend the latter, particularly as you generally don’t have RMA support or option if you go through a reseller.
As it stands, the launch of RTX 3070, possibly also RTX 3060, and the holiday season is coming. AMD has Big Navi coming soon as well, although the GPUs come from a different source (TSMC instead of Samsung), so maybe AMD’s launch won’t be so limited in supply. Still, we expect more of the same from Nvidia for the rest of 2020, and the holiday season won’t help. The Grinch appears to be dressed in Nvidia green this year.
