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Taking a look at another week of Cupertino news and headlines, this week’s Apple Loop includes the latest iPhone 12 leaks, new iPhone display issues, farewell to the MacBook Pro, more speed for the bigger macOS laptop, new iPads and Apple watches. confirmed, the latest move from Fortnite and Apple’s potential search engine.
Apple Loop is here to remind you of some of the many discussions that have taken place at Apple over the past seven days (and you can read my weekly Android news roundup here on Forbes).
IPhone 12 screen problems
Apple’s iPhone 12 Pro Max was expected to ship with a quick update to the display with the 120Hz Pro Motion seen on the iPad. Supply chain problems, due in part to the ongoing coronavirus pandemic, may mean that the iPhone loses new display technology this year. Unfortunately, the display design has some major issues compared to the competition, as I reported earlier this week:
“While it will come with smaller bezels compared to previous models, put them side by side with some of the latest Android flagship products, like the Galaxy S20 Ultra, and you will see that Apple’s bezels don’t come close to vision. Current of a Premium Display If your only benchmark is the iPhone 11, then yes, it’s a huge upgrade, but there is more to the smartphone market than Apple.
“And that won’t be the most noticeable problem. The notch is still ridiculously wide.”
Read more here on Forbes.
Apple’s iPhone 12 Pro Max rendering shows the camera + LiDAR design that everyone expected.
IPhone 12 Camera Surprise
What seems like an improvement on the higher-end iPhone 12 models is the camera. Apple was already expected to use the LiDAR sensor already seen on the iPad, but brought to the smartphone. The latest leak shows not only the LiDAR sensor, but also improvements over the iPad equivalent. Gordon Kelly of Forbes reports:
“Apple was broadly inclined to add the LiDAR sensor by changing the iPhone 11’s triangular camera setup to a square four-lens design of equal size (three cameras, one LiDAR sensor). Instead, the case shows that Apple has kept the same. same design and managed to significantly reduce the large module LiDAR sensor that was first seen on the iPad Pro in March. The result is a sensor that is as small as the LED flash and can fit into the lower right corner of the hump of the camera. “
Read more here,
Goodbye to the MacBook Pro as we know it
It’s time to say goodbye to the MacBook Pro as we know it. With the introduction of ARM processors for the Mac platform, Apple’s next flagship laptop will feature new chips, a new board design, new displays, innovative hardware updates, and more. It will still be called the MacBook Pro, but it will leave countless users behind. How will Apple manage the current MacBook foundation while moving forward with something radically different? It’s a question I posed earlier this week: “
“The historic move from PowerPC to Intel saw Apple support the older architecture for four years. Is four years of support for an Intel machine purchased in 2020 enough? Since macOS Catalina has been compatible with Mac machines since 2013, I think the answer is no.
“Consumers who have placed their trust in Apple by purchasing a new Intel MacBook this year will not want to be disappointed by Apple’s trend to move into the future by breaking out of older technology.”
Read more here on Forbes.
A little more speed for your 16-inch
Of course, right now the only MacBooks in town are Intel-powered MacBooks. Apple is planning a small upgrade to its larger laptop. Whether the move from Intel’s 9th-gen chipset to the 10th gen (aligning it with the 2020 updates for the 13-inch Pro and Air) is enough to draw more users to a platform that is arguably close to that remains. end of his lie. to be seen. Darren Allan reports:
So if this speculation is correct, be wary as ever of anything from the rumor mill, we are likely looking at 10th Gen Intel processors and more robust GPUs for the 16-inch MacBook Pro, with the improved 720p FaceTime camera. to Full. HD resolution.
More on TechRadar.
A treasure trove of iPads and Apple watches
Thanks to the certifications listed on the Eurasian Economic Commission website, several new Apple Watches and iPads have been effectively confirmed. William Gallagher reports:
“As previously rumored, Apple is now expected to launch the” Apple Watch Series 6 “and the new iPads soon, following an inclusion in the Eurasian Economic Commission regulatory database. A total of seven new iPad SKUs, so one or more models with multiple settings, and eight Apple watches are listed.
“New EEC filings found by Consomac show iPads running iPadOS 14. Similarly, all watches are shown with watchOS 7.”
More on Apple Insider.
Epic, Apple, Fortnite, Unreal and the Courts
The battles between Epic Games and Apple continued this week. Following Apple’s notification that it would remove Epic Games’ access to Apple’s developer ecosystem, directly impacting the Unreal engine used by countless developers, in addition to removing Fortnite from the App Store, the companies have been in court. while Epic sought a temporary restraining order at Apple. Manish Singh reports:
“A district court denied Epic Games’ motion to temporarily restore the Fortnite game on the iOS App Store, but also ordered Apple not to block the gaming giant’s ability to provide and distribute the Unreal Engine in the manufacturer’s ecosystem. iPhone in a mixed failure Monday afternoon.
“US District Court Judge Yvonne Gonzalez Rogers said that Apple cannot retaliate against Epic Games by blocking the game company’s developer accounts or by restricting developers from Apple platforms access to the widely used Unreal Engine tools. “
More on TechCrunch. Meanwhile, Epic Games continues the PR struggle within Fortnite, but everything starts to look a bit unworthy for Paul Tassi:
“Meanwhile, this public-facing anti-Apple campaign is doing … what, exactly? The idea seems to be that a bunch of kids would try to log into Fortnite on their iPhones at the beginning of Season 4 and they can’t get the new battle they go through to get them to … complain to their parents? Do their parents … call Apple? Complain online? I really don’t understand the call to action here, and all Epic seems to be doing is highlight the futility of their struggle, however correct they may be, by pointing to Apple’s monopolistic position. “
More on marketing here at Forbes.
And finally…
Is Apple preparing to launch a search engine? It’s a curious question.The potential of having a search engine that is considered embedded in iOS, and one that doesn’t rely on outside advertising for funding, feels very Apple, especially when considering its ownership of other parts of the ecosystem. Imaginary? Maybe. However, AppleBot is acting more like GoogleBot since the July update. Jon Henshaw has thoughts:
“Apple is investing heavily in search, as shown by their search engineer’s job openings. Job listings reveal that they incorporate AI, ML, NLP, and more into all of their services and applications.
“It is unclear if Apple uses more Bing, as the results are only labeled Siri Suggestions. It is clear that Apple has started displaying search results within Spotlight Search and is bypassing Google entirely.”
More on Coy Wolf.
Apple Loop brings you seven-day highlights every weekend here at Forbes. Don’t forget to follow me so you don’t miss out on any coverage in the future. Last week’s Apple Loop can be read here, or this week’s issue of Loop’s sister column, Android Circuit, is also available on Forbes.
