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The Ethiopian Ministry of Foreign Affairs is launching a two-month social media campaign under the phrase #RisingEthiopia and targeting all Ethiopians and those of Ethiopian origin.
The campaign aims to promote Ethiopia’s good qualities and mitigate the effects of the misguided media narrative that has dominated the air in recent months, according to the Ministry.
In addition to mobilizing Ethiopians living abroad for the common good, the campaign will also present Ethiopia’s investment potential to the international community and consolidate Ethiopia as an emerging tourism destination.
Key themes will anchor the campaign in different phases, including #Tourism, #Culture, #DiasporaNegocios, #Investment and flagship projects and charities, it was noted.
The first phase of the campaign begins today with a webinar and showcases the potential of #Tourism and Ethiopia’s attractions in various activities.
The Ministry also stated that the final phase of the campaign (#EthiopiaGiving Week) will mobilize the public to raise funds for some iconic projects, including #GERD and charitable causes.
The ministry will run the campaign in collaboration with relevant stakeholders, including the Ethiopian Ministry of Culture and Tourism, Ethiopian Tourism, the Ethiopian Investment Commission, stakeholders, all Ethiopians and the media, Walta learned.
