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Apple will sell more “iPhone 12” units than any other in the 2020 update, according to TF Securities analyst Ming-Chi Kuo, with the 6.1-inch model expected to account for about 40% of shipments at launch. .
Two days before Apple’s “Hi, Speed” event, where four new iPhone models are expected to launch, analyst Ming-Chi Kuo has provided predictions for the new models in a note to investors. According to Kuo, the standard “iPhone 12” will be the best-selling of the four.
Kuo’s shipping predictions place the other three models, the “iPhone 12 mini,” the “iPhone 12 Pro,” and the “iPhone 12 Pro Max” at a 20% allocation for each of the total shipments. The rest, 40%, would be assigned to the “iPhone 12” by default.
In the note, seen by AppleInsiderKuo believes that the compact 5.4-inch “iPhone 12 mini” will be the cheapest model, but it won’t sell much as its size won’t be attractive to consumers. Current rumors put the “iPhone 12 mini” at a price of $ 699 and the “iPhone 12” at $ 799, although previous reports indicated that the starting price of each model was cheaper at $ 649 and $ 749, respectively.
Kuo also claims that the inclusion of 5G will not be as important to consumers. Instead, price will be the primary consideration for consumers.
Kuo also doubts reports that put iPhone 12 sales at around 80 million, believing that actual iPhone sales will vary from that number. The 80 million figure appears to be related to component orders, which are not directly correlated to iPhone sales.
In terms of how the iPhone 12 range as a whole will fare, Kuo forecasts lower demand for the collection for the fourth quarter of 2020 compared to sales of the iPhone 11 range in the same period in 2019. Part of the reason lies in the subsequent launch and shipment of iPhones for 2020 compared to 2019, largely caused by the COVID-19 pandemic.
