Microsoft Says Apple’s Revised App Store Guidelines Deliver ‘Bad Customer Experience’

Microsoft has called the revised Apple App Store guidelines for streaming services “a bad experience.” Apple was forced to review the App Store guidelines revolving around game streaming services like Microsoft’s xCloud or Google’s Stadia making their way to iOS or iPadOS. The Cupertino giant has allowed these types of services on its App Store, but with important caveats that Microsoft reportedly disagrees with. In a statement given to an online publication, Microsoft stated that it does not want gamers to have to download more than 100 applications to play individual games.

Apple made changes to the App Store guidelines to ease some restrictions around game streaming services like Microsoft’s xCloud (included in Xbox Game Pass Ultimate) and Google’s Stadia. This came after Google and Microsoft decided not to launch their streaming services on iOS and iPad OS devices due to Apple’s rules. While Apple has now allowed game streaming services to exist on its platform, it has asked companies to submit each game individually for review, and that their game streaming services will need to be turned into catalogs that essentially link to each game application. Individual game.

Microsoft responded to the Apple App Store changes in a statement to The Verge, “This continues to be a bad experience for customers. Players want to jump directly to a game from their selected catalog within an app, as they do with movies or songs, and not be forced to download more than 100 apps to play individual games from the cloud. We are committed to putting gamers at the center of everything we do, and providing a great experience is central to that mission. “By mentioning” movies or songs, “Microsoft seems to be hinting at Netflix, Spotify, and other streaming platforms that don’t they have to submit each movie or song for review.

Another reason Microsoft doesn’t approve of this revision to the App Store guidelines is that submitting each app individually to Apple will subject it to the 30 percent cut that the Cupertino giant takes from in-app purchases.

In-app purchases and Apple’s 30 percent commission are the reasons that have caused Apple to be embroiled in a legal battle with Epic Games. It has also led to an investigation into Apple’s App Store payment service policies by the European Commission.

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