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On April 2, Microsoft’s Xbox defeated Skittles in the final round of Twitter’s inaugural #BestOfTweets Brand Bracket competition. Xbox Chief Marketing Officer Aaron Greenberg tweeted a promise the day before that if Xbox won, Microsoft would produce Xbox Series X mini coolers. In fact, Greenberg has claimed that the company will go ahead and make Xbox Series X Mini coolers.
The Xbox promise on Xbox Series X mini coolers arrived on April 1, and many might have seen it as a joke on a day given to such tricks. Still, Greenberg specifically tweeted that this wasn’t a joke, so we should be looking forward to Microsoft’s Xbox mini fridges soon. Greenberg had said in a post-victory tweet shortly after the results were announced that “we will follow through on our promise to make those Xbox Series X mini coolers” and Skittles will get the first unit of these mini coolers.
Microsoft first introduced the Xbox Series X refrigerator last year, the result of comparisons that the Xbox Series X console looked like a refrigerator. The Xbox Series X coolers were gift units and were not sold on the open market. It seems that the concept continues to appeal to a wide range of followers. Thus, Greenberg’s promise could have swayed the votes for Xbox to win the Twitter brand competition.
Ok … here it goes. To help @Xbox Win this and we’ll put it into production this year REAL XBOX SERIES X MINI FRIDGES! Yes, you read it right. This is not an April Fools joke. No clickbait. #Xbox #BestTweets https://t.co/vm5B0kZht1 pic.twitter.com/A28hWBP3Db
– Aaron Greenberg 🙅🏼♂️💚U (@aarongreenberg) April 2, 2021
However, there are still several gaps in the project to produce the Xbox Series X mini fridges, as Microsoft has yet to give us detailed information on the production trajectory of the fridges, although it is still early at this time. Production could start this year, and we don’t yet know the numbers that will be produced and if you could buy one when it finally goes on sale. We will keep you informed as long as Microsoft provides additional information.
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