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One of the big tech trends at CES 2021 could be transparent displays, and LG is leading the charge with a showcase of where its 55-inch transparent OLED technology could show up in our everyday lives.
Currently, LG is the only company that makes transparent OLED screens, but there are others that make transparent LCD screens. LG claims its OLED technology is superior, with its panels achieving 40% transparency, while LCD only offers 10%.
During CES 2021, LG will showcase its 55-inch transparent OLED in a number of ways, including watching the panel fit into a frame designed to sit at the foot of the bed.
The TV will be able to step out of the frame (as we’ve seen with traditional TV-in-bed setups) and display information in a variety of aspect ratios, meaning you won’t need to turn on the entire screen. every time you use it.
There are also cinematic speakers built into the frame, eliminating the need for additional surround speakers (though we can’t say if these speakers are good).
LG says that the frame containing the screen and speakers can be easily moved around the house, although we will have to wait for more details before we can comment on whether that’s actually the case.
What’s encouraging here, however, is that LG is pushing a clear consumer concept for its transparent displays, giving those looking to purchase one for their home in the future more hope.
However, initially transparent OLED TV screens will appear more in commercial settings.
Transparent OLED away from home
Two other scenarios that LG will present at its virtual booth at CES 2021 are commercial scenarios. First, there is the idea of having a transparent OLED screen in a restaurant, where diners can see the menu and select their food through the screen, while still seeing the restaurant behind.
The other example is the replacement of a traditional subway window with the 55-inch transparent OLED screen, which allows travelers to see maps and useful information on the screen, and at the same time see the outside through the screen.
While this all sounds great, it’s worth approaching clear OLED displays with caution. We’ve seen previous transparent displays plagued with low contrast and black levels, and while LG claims its latest transparent OLED offers “clear image quality,” we’ll have to wait to see it physically before making a judgment.
It is currently unknown when this technology will actually be available for consumers to purchase, but we expect it to be excessively expensive when it first hits the market.
This isn’t the first time we’ve heard of LG’s transparent OLEDs. Panasonic announced clear TVs that use LG’s panels in November 2020, although they are intended for the commercial market, so you won’t be able to buy one.
CES 2021 runs from January 11-14, and we’ll cover the virtual technology show live throughout the week to bring you the latest news and products, including more details from LG on the availability, pricing and specifications of your Transparent OLED. sample.