[ad_1]
Jaguar offers a wide selection of stylish and powerful sports sedans and SUVs, but the vehicles have failed to stand out on what is undoubtedly a crowded playing field.
To turn things around, Jaguar will reboot itself as a purely electric brand and has set a goal in 2025 to achieve this goal.
Under a strategy known as Reimagine, announced by new Jaguar Land Rover CEO Thierry Bollore on Monday, Jaguar will develop its own dedicated electric vehicle platform to help distinguish its line from those of Land Rover, which will use platforms in the future. (MLA and EMA). ) that support both electric and hybrid powertrains.
2021 Jaguar XJ Spy Photos – Photo Credit: S. Baldauf / SB-Medien
Jaguar’s decision to develop a new electric vehicle platform means that the new electric XJ originally planned for 2020 (previous prototype) has been canceled as it was being developed on the MLA platform, which will become a Land Rover exclusive asset. . We could still see an electric XJ in the future, as Jaguar is unlikely to remove such an important nameplate.
Land Rover will not be left out of the electric vehicle transformation, as the SUV brand will offer an electric option in every model it sells by the end of the decade. The first electric Land Rover is slated for launch in 2024, and within five years the brand will have six electric vehicles in its lineup.
Not all electric vehicles will necessarily be battery electric vehicles, as JLR is also developing hydrogen fuel cell technology. The automaker is also known to be developing lightweight vehicle structures to offset the weight of EV technology in a consortium known as Tucana. It’s all part of the automaker’s plan to have net zero carbon emissions by 2039.
Jaguar Land Rover Tucana Project
The Reimagine strategy will also see JLR further leverage its ties to its Indian parent company Tata Group. There will be an increased exchange of technologies across the group, including in the areas of data and software development, which is increasingly becoming a fundamental requirement for the automotive industry.
JLR will not close any of its plants, although volumes at some may be reduced. This will not be the case at the main plant in Solihull, UK, where future electric Jaguars will be built alongside MLA-based Land Rovers. The first MLA-based Land Rover will be a redesigned Range Rover launching shortly.
The Reimagine strategy is a radical plan, but Jaguar sales are struggling, mainly due to a sedan line. At the same time, the demand for electric vehicles is increasing, due in part to improvements in technology and generous government incentive programs. Some countries are also preparing to ban the sale of vehicles powered solely by internal combustion engines, including the United Kingdom, which has set a target for 2030.
