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Google’s next hardware announcement on September 30. You can find a reference to the new Chromecast with estimates. Pixel 5, Pixel 4a 5G and the new smart speaker. Report Proposal I am looking at an Android TV-Chromecast hybrid device that comes with a much-requested TV remote.
With Android TV and voice assistant features no doubt towed away, Google has major players like Roku and Fire TV right before its eyes. But to stand out from the crowd, you need more. It’s time for Google to get serious about home streaming.
Combine Chromecast and Android TV
Chromecast is almost universally loved. Android TV? not really.
Google’s upcoming streaming device is known to combine the two, which is changing the direction of the company’s streaming efforts. And I wouldn’t be surprised if Google TV replaced the Android TV moniker to mark a new approach to rebranding, as well as the way Google envisions its core media streaming platform.
Despite its surprising strengths, Android TV is still in danger of becoming one of the big Gs. Forgotten project. The company left most of it to original equipment manufacturers, in the absence of its own flagship product. As a result, the platform does not have the focus or investment required to become an industry leader. If something called Google TV or the platform is competing with Roku and Amazon, it should change.
Google left Android TV mainly to OEMs. That will change soon.
year Arguably the biggest player in the streaming platform arena offers the widest variety of streaming services and applications. The user interface may not be smooth, but it has earned a “good” reputation that attracts consumers. Google supports all the major streaming services, but Roku also leads the way when it comes to pure content volume and support for smaller services.
Google has the ability to create great products, but the lack of effort to build a great ecosystem is a constant disappointment. Check the current status of wearables or current issues with Android app optimization for Chromebooks. To bring Google’s streaming efforts to the top of the industry, you need regular updates, new content partners, and an improved app experience. I’m not sure things will get better if Android TV and Chromecast are combined, but here’s an example Google can follow to achieve some degree of success.
See also: The best Android TV devices: what options are there?
Nvidia inspiration
Google isn’t sailing into uncharted territory here. There are already standard gold transmission devices on the market. – both Nvidia Shield TV.
Nvidia’s beloved Android TV box does everything right. It has a good library of streaming services, supports advanced media codecs, has Chromecast built in, can play various Android games, can host hardware transcoded Plex servers, and can even stream standard console games from Nvidia. PC with GeForce Now Cloud technology or gaming platform.
The original Nvidia Shield TV is also a great example of long-lasting device support that Google should emulate. Nvidia is 5 years old, but in August 2020 it released its 25th update for streaming devices. Added AI-enhanced 4K upscaling, frame rate matching, and the latest security patches.
The most profitable Nvidia Shield will be a powerful option to acquire Roku. But that’s just the beginning.
Of course, many of Nvidia’s features are in their niche and offer more features than typical requirements for a home streamer. All of these extra features and higher price tags for raw power prevent it from becoming a competitor to the Roku or Fire Stick. But Google can certainly provide a decent middle ground and introduce the first truly mainstream Android TV boxes from top brands.
Create Android TV streaming for the masses
Content streaming is a big company, but Google has been a small player so far. The Chromecast is great, but access to the more powerful Android TV platform is much more limited due to its price. The aforementioned Nvidia Shield TV has a starting price of $ 149.99, and Android TV tends to occupy the mid-range and premium tiers of the market. Meanwhile, 4K Roku Premier costs just $ 39.99.
Google does not have a direct non-issued competitor, but it could become an upcoming Google streaming device that appears to significantly lower the barrier to entry into this market.
However, there is more to a successful streaming platform than price. Roku and Amazon have earned a loyal audience through best-in-class features, ease of use, and an ever-evolving content partnership. The Google platform needs the same attention and attention. That way, the big G can leverage its own services to a head start.
See also: The Best Media Streaming Devices You Can Buy
As we’ve discussed before, the Google Stadium service package, YouTube Premium, Play Pass, and Google One storage capacity will create an attractive and comprehensive package of the new Apple One and other available streaming packages. This, combined with a renewed and restructured approach to transmission hardware, can be an immediate success.
Even if you don’t get the all-in-one package, you can expect Google to push the service heavily with this next streaming device. However, we don’t want Google’s next streaming device to be used to purchase a variety of subscription services.
The Android TV platform remains on the edge of the Google ecosystem for many years. Now it should be a key part. There is potential, but it’s time to get serious, Google.
