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In a new report from Counterpoint Research, Apple’s iPhone 12 became the world’s best-selling 5G smartphone within two weeks of its October launch. The iPhone 12 Pro also quickly rose to the podium as the second best-selling 5G smartphone in the world. According to the data, those two phones alone captured nearly a quarter of all 5G smartphone sales that month.
The iPhone 12 isn’t the seventh best-selling 5G smartphone of the year until the end of October 2020, even though it’s only available for the last two weeks of that month.
The iPhone 12 also entered the list of the 10 best sellers of 5G devices for January-October 2020, reaching the seventh position. This is a great achievement, considering that the new iPhone series was only available for two weeks in October. Samsung’s Galaxy Note 20 Ultra 5G, which was the best-selling 5G device in September, fell to third place.
Counterpoint says that in addition to the new iPhones with mmWave in the United States, the combination of demand for a 5G-enabled iPhone and strong carrier promotions led to the success of the new iPhone line.
There is a large pent-up demand for 5G upgrade, especially within the iOS base, which is now turning into sales. This was complemented by strong carrier promotions, especially in the US, which accounted for more than a third of iPhone 12 and 12 Pro sales for the month. All carriers offered the iPhone 12 for $ 0 through a combination of unlimited and redemption plans. China and Japan also saw strong initial demand for the iPhone 12 series. Compared to most other 5G models, which have a regional presence, the iPhone 12 has a broader market coverage: it is available in more than 140 countries, which helps sales.
The report expects sales to remain strong through the end of the year and expects the iPhone 12 to continue to move closer to the No. 1 spot on the list of best-selling 5G smartphones of the year.
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