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Reported by Flurry Analytics, the iPhone 12 Pro Max easily outperformed the rest of Apple’s iPhone 12 lineup in sales during the combined launch weeks. Despite being released a month after the first iPhone 12 models, the iPhone 12 Pro Max achieved a 1% install base compared to the combined 0.8% of the iPhone 12 and iPhone 12 Pro.
This year’s iPhone 12 series captured a combined install base of 1.9% during their combined launch weeks, a huge leap in each of the past two years. Last year, the iPhone 11 series launch captured a 1.2% install base, and two years ago, the iPhone XS and XR series captured 1.6%. Impressively, the premium-priced iPhone 12 Pro Max captured nearly 1% of the iPhone install base in its first week, beating every other model in our three-year review … In its first week, the iPhone 12 Pro Max captured nearly 1% share, nearly catching up with the iPhone 12 and iPhone 12 Pro despite its four-week lead.
The report also notes that the iPhone 12 mini has so far emerged as the least popular model in the iPhone 12 lineup with a 0.12% install base during its launch week. Flurry says this is very likely to change over time as people buy the smaller iPhone as a gift for the holiday season.
Given the low acceptance of the iPhone 12 Mini, consumers may be pointing out that a more pocket-friendly device is not as important as previously thought. Spending $ 100 more on the iPhone Pro 12 offers a 24% larger screen and better battery life than the iPhone 12 mini. Additionally, the second-generation iPhone SE, released earlier this year, may be cannibalizing the adoption of the mini iPhone 12 … Either way, with more lower-priced devices on the market than ever before, Apple has been increasing its share. market in the US
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The analytics firm also believes that sales of the iPhone 12 Pro Max will start to decline and be outpaced by the rest of the iPhone 12 lineup, as many iPhone 12 Pro Max owners are made up of enthusiasts who buy the latest iPhone closer. of its release date.
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