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We could easily tell Apple what it should and shouldn’t do when it submits the iPhone 12 next Tuesday, October 13, although we’re pretty sure it wouldn’t do much good. It’s not that Apple didn’t want to listen to us, at least that’s the story we’re going with, but that in these days of practically live product launches, it’s a safe bet that Apple’s pre-recorded iPhone 12 presentation is probably already in. the market. power.
It’s a shame, because the iPhone 12 comes at a unique time for Apple. This is the first time since the iPhone 4s in 2011 that Apple released a phone in October. And that was before the iPhone was one of the main drivers of Apple’s business. Meanwhile, rivals like Samsung and Google have already had a chance to show off, and in some cases launch, their fall flagships before Apple even takes the stage.
Even with all the attention a new iPhone generates, Apple has to catch up. So expect the company to use its October 13 launch video to tout the various advantages that the iPhone 12 will dominate over the rest of the smartphone world.
We will hear all about the A14 Bionic processor that Apple first introduced last month. iPad Air 4 presentation and how it will power the four new models of iPhone 12. Apple will undoubtedly talk about 5G: the iPhone is finally getting it, in all four models. And Apple will certainly spend time touting a bevy of new features, from new colors to a variety of camera capabilities. And all of that will be fine.
But if Apple wants our advice, seriously Tim Cook, we won’t even send it directly to voicemail, we hope this Tuesday’s iPhone 12 launch will spend some time addressing these key points.
Why should 5G matter to us?
It would be ridiculous to call 5G a bust at this point. But at the same time, the hype about the new wireless standard has far outweighed the real benefits experienced by early users. In part, this is because 5G networks are just over a year old and still evolving. And another part is because there has been no device that clearly represents the moment when 5G arrived.
It might be premature to charge the iPhone 12 with that charge, but Apple’s phone has a large enough following that the addition of 5G connectivity is significant. By simply adding 5G to the latest iPhones, Apple is enabling more people than ever to take advantage of the faster speeds and lower latency of 5G.
Apple will obviously mention the 5G capabilities of its new phones. But we hope the company digs a little deeper and talks about what 5G connectivity will mean for iPhone 12 users, as well as the types of experiences that 5G can enable. At the same time, Apple should paint a realistic picture of where 5G is now and detail how its new phones are positioned to reap the benefits of better performance as wireless carriers continue to build their networks.
To that end, there is a rumor that only iPhone 12 Pro models will be able to connect with all types of 5G. the iPhone 12 mini And the iPhone 12 is rumored to only work with low-band 5G networks which have a wider range but slower speeds than mmWave-based 5G. If that rumor turns out to be true, we hope it’s not something Apple overlooks. Instead, we would like Apple to explain the reason for that decision and describe what it means for the iPhone 12 mini and iPhone 12 as 5G networks evolve.
How good are the displays (without 120Hz)?
Another early rumor about the iPhone 12 that seems like it won’t work is the presence of a faster refresh rate for displays on some models. At one point, it seemed that the iPhone 12 Pro and iPhone 12 Pro Max might have displays with a 120Hz refresh rate, similar to what Samsung has done for its Galaxy S20 Y Galaxy Note 20 Ultra flagship devices. However, as we get closer to launching the iPhone 12, it looks like that feature will roll out until next year and that all iPhones will have standard 60Hz refresh rates.
We wouldn’t expect Apple to address that in its introduction of the iPhone 12. But given the advancements other phone makers have adopted for their displays, the Pixel 5, he Motorola Edge Plus and both OnePlus 8 The models also offer faster refresh rates – Apple should emphasize the things its displays can do. Talk about the brightness, colors, and precision of what you see on an iPhone 12 screen.
We spend a lot of time staring at the screen, we have the Screen Time stats to prove it, so give us an idea of what we’ll see with the iPhone 12. A current rumor suggests that the iPhone 12 might include a new type of screen glass called Ceramic Shield Front Cover – We’d love to know more about what that means for screen durability, for example.
What is the LiDAR sensor capable of?
One rumor that we hope will emerge for the iPhone 12 is the presence of a LiDAR sensor in the rear camera matrix, at least for the iPhone 12 Pro models. The measure is unprecedented, since the iPad Pro has such a sensor. And while it would certainly mean some improvements in portrait shots, it seems that the true value of a LiDAR sensor will be to support more sophisticated augmented reality applications and experiences.
That’s the kind of thing that needs to be displayed so that people can see it for themselves. AR technology doesn’t always lend itself to on-stage demos, it’s something best experienced first-hand, but maybe Apple can take advantage of the live nature of the iPhone 12 launch to put together some really cool demos.
One thing we’re absolutely sure of: If there are any compelling AR apps that developers have created with the tools in Apple’s AR kit, you’ll see them during the iPhone 12 launch. Past Apple product events have shown that Apple He has no qualms about shifting the spotlight to app makers if what they’ve created shows an Apple product at its best, so we’d be surprised if there were no AR demos during next Tuesday’s iPhone 12 launch.
We’ve also heard that the LiDAR sensor could help with autofocus performance, low-light photography, and maybe even enable portrait-style effects in videos. But we’ll have to see what Apple’s announcement brings.
What other camera tricks can the iPhone 12 do?
Based on the iPhone 12 rumors, don’t expect too many surprises in terms of camera hardware. The iPhone 12 mini and iPhone 12 are expected to feature the wide-angle and ultra-wide-angle cameras found in the iPhone 11, while the iPhone 12 Pro and Pro Max will adopt that triple-lens setup introduced with the iPhone 11 Pro (plus the LiDAR sensor, of course). There is talk that the iPhone 12 will feature a 7-part lens for the main camera that will translate into better photographic quality.
The latest rumors say that the iPhone 12 Pro gets a 4x optical zoom and the iPhone 12 Pro Max has a 5x zoom, which would be a huge improvement over the 2x lens on the iPhone 11 Pro series.
It is a software where Apple could surprise us. In recent iPhone launches, Apple has showcased features like Deep Fusion, where its phones perform pixel-by-pixel photo processing to bring out details and textures, and Smart HDR, where multiple exposures are combined into one superior shot. Apple likely has something similar planned for the iPhone 12 that we’ll find out when Apple takes the time to focus on the cameras on the new phone.
Why is there no charger?
When Apple Eighty-Six put the headphone jack on the iPhone 7, then-Apple executive Phil Schiller was tasked with explaining the move at the launch event. “The reason to keep going: courage,” Schiller said. “The courage to move on and do something new that makes us all better.”
Based on the explanations, that was pretty poor, even if other smartphone makers followed Apple’s lead, which was probably inspired less by courage and more by interest in selling. wireless headphones.
We mentioned this because of another rumor circulating around the iPhone 12: that will be shipped without charger or wired headphones. If that happens, Apple will have some explaining to do, especially since it expects people who pay $ 999 or more for an iPhone 12 Pro to supply their own accessories.
There are perfectly acceptable reasons for making such a move: You keep your phone costs from spiraling up and there is an environmental impact when you include accessories with every phone you ship. But it’s up to Apple to make that case, and this time, bragging about your courage isn’t going to be enough of an answer.
