Intel’s version of a MacBook Pro looks even better than a real one

Intel launched a new ad campaign starring Justin Long, the Apple actor “I’m a Mac,” but for this campaign, Long praises PC laptops and compares them to MacBooks. The thing is, for reasons we can’t understand, Intel made the MacBook Pros in their commercials look like better than in real life, as tech YouTuber Rene Ritchie discovered.

Take a look at these two photos. The one on the left is a photo of a MacBook Pro with an M1 chip taken to The edge revision. The one on the right is taken from this Intel ad. Can you see the difference?

I’ll spoil it for you: Intel’s version of the MacBook Pro has a lot of slimmer screen bezels, making this a near edge-to-edge display. I would love for my MacBook bezels to be that slim! (Although Intel’s version of a MacBook Pro doesn’t have a webcam. Too bad).

But Intel’s legendary full-screen MacBook Pro didn’t make a single appearance. It’s also in this ad, trying to criticize the MacBook Pro for not being a 2-in-1. Look at that Mac, the whole screen!

Image: Intel

Intel confirmed to The edge who used real MacBook Pros with an M1 chip in the commercials, but the company did not say what may or may not have changed about them: “Regarding the filming and display of details, we are not commenting at this time,” Intel spokesperson.

So what probably happened here is that Intel changed the look of the displays on the MacBook Pros in post-production, which had the serendipitous effect of making their displays look better than they did in real life. (And if you look at the image in the second ad, you can see some kind of blackish haze applied over the screen, which probably wouldn’t actually be there.)

These ads, in my opinion, are also losing their meaning. None of Intel’s four new commercials demonstrate how Intel’s chips can compete with the real advantage of the MacBook Pro: Apple’s fast, low-battery M1 chip. (So ​​far, Intel has only produced carefully selected benchmarks to try and hit back at the M1.) And when trying to dive into the MacBook Pro, Intel is also, in a way, diving into itself, as it still provides chips with some models of Apple’s laptop.

And seriously, doesn’t that MacBook Pro with a screen look good?