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Two days ago, Instagram announced the launch of its new Remix feature on Reels. This new adaptation, which feels strikingly similar to duets on TikTok, allows users to record their own content while interacting and responding to other creators from afar.
According to Instagram representative Devi Narasimhan, the social platform launched this new feature in hopes of providing users with new and creative ways to find a community, engage with their audience or fans, and create content. Upon its launch, Instagram enlisted the help of well-known faces like John Legend, viral dancer Jackson Chavis, and more to encourage others to give it a try.
“Interactive tools like Live Rooms, polls and questions in Stories and AR effects have always been a big part of how people connect on Instagram,” Narasimhan wrote in an email to TMRW. “We’re excited to bring that collaborative magic to Reels and give people more ways to create and interact with the trends, songs and creators that are making culture on Instagram with Remix.”
On August 5, Instagram introduced Reels to the platform, allowing users to create, edit, upload and share 15-second videos, “backed by audio and music, including millions of songs licensed from music companies.” As platforms converge in a mad race to compete with each other, full-time influencer and content creator Tomi Obebe keeps up.
“I received the notification through Instagram. tweeted about it saying ‘Oh this is interesting, that this will be like the new feature added for Reels. That’s like competing with TikTok’s duet feature, ‘”Obebe told TMRW, adding that, in his opinion, TikTok still has an edge.” What really makes TikTok so superior on many social media platforms is its algorithm. I have yet to see something so precise and show you the things you want to see. “
In response to claims that Instagram’s new feature could simply be a knockoff of TikTok, Narasimhan said that “TikTok has great tools that work for its community, like Duets,” and that Instagram is rolling out Remix to continue the use of interactive tools. which are “one of the favorite and most used parts of Instagram”.
Since 2015, Obebe, 26, has been creating content for her fashion and lifestyle blog, Goodtomicha. With each reinvention of the same wheel, he said content creators should always figure out what works best for each audience and understand that demographics may be completely different in another app.
Another concern is making sure the Instagram interface allows users to give credit to the original creators of a trend, a constant problem for black creatives. TikToker Addison Rae recently appeared on a segment of The Tonight Show with Jimmy Fallon in which she performed routines made by black creators, without crediting the origins of the routines during the show. Obey shared on Twitter that compared to TikTok, Instagram still lacks the ability to give proper attribution.
“With a video I recently posted, the only Instagram version of the original creator cut off the first two seconds,” Obebe said. “I couldn’t use the exact audio. I’d love to be able to mute the video when uploading it, so you can tag it with the right people. If there’s a way to edit it, then … from what I want you to go to Reels saying, ‘This is (so-and-so) audio ‘”.
Nonetheless, Obebe, who has used Remix briefly, remains enthusiastic about the collaborative feature prospect. Interested in creating your own remix? Follow the steps below:
one. Meet the reel of your choice.
two. Click from the three-dot drop-down menu in the top right corner of the post and select “Remix this Reel.”
3. Record a new video in real time or upload a pre-recorded video from your camera roll. The screen will be split on the original reel and your recording will be side by side with the original video.
Four. Control the volume of the original audio, your recorded audio and add a voiceover. To edit the volume controls, tap the slider icon at the top. To add a voiceover, tap the microphone icon at the top.
5. Post your reel remixed. The original user will receive a notification that they have remixed their reel.
The Remix feature is automatically enabled on newly loaded reels, so you will need to enable it if you want to test old posts.
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