[ad_1]
Match
If you were tasked with finding the perfect match for Satan, what traits would you look for in a potential match? Dark, difficult and really bad could be a good start. Sounds a lot like … the year 2020.
And that’s exactly who Satan is paired with in a fun new Match ad, called Match Made in Hell and written and directed by Deadpool star and Match board member Ryan Reynolds.
The ad opens with a red-hot Satan (no, literally, it’s red) sitting on his fiery throne in hell, looking lonely and scrolling on his phone.
He meets someone and they meet. “Two zero, two zero?” he asks, confirming that he has identified the right woman. “Please call me 2020,” he responds.
The couple (played by actors Aaron Reed and Natalie Roy) bond over being both from hell, and we get a montage of the happy couple sharing all kinds of romantic 2020 moments, like working out together in a closed gym, enjoying a moving into an empty cinema, stealing toilet paper rolls and taking selfies in front of a garbage can. Everything is set up with a re-recorded version of Taylor Swift’s song Love Story.
“I don’t want this year to end,” says Satan, in a statement that most of us would probably disagree with.
The creative ad pokes fun at a hellish year and makes it clear to find love: and happiness – possible, even during the stinkiest of times. “We just imagined what a ‘game of 2020’ would look like,” Reynolds said, “and this video was the natural and slightly warped result.”
As part of his campaign, Match even created dating profiles for Satan and 2020, which he describes as “more homey.” As for the scariest thing he’s ever done, “I’m still working on it.” Uh oh.
