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We have seen chairs, tables, and even gaming beds sold on the market. But what about a whole range of furniture just for games? If there is one company that could accomplish such a monumental feat, it would be IKEA.
In partnership with ASUS Republic of Gamers (ROG), IKEA is developing a new range of affordable gaming furniture and accessories to take the home gaming experience to a new level.
The range consisting of about 30 products will be launched for the first time in China in February 2021 and, from October 2021, it will be available in other IKEA markets.
“By partnering with ROG, IKEA wants to combine home furnishings knowledge with ROG expertise in creating an exceptional gaming experience. Together, we set out to help many gamers (and their families) welcome newcomers. games home by developing the new range of affordable and ergonomic gaming furniture and accessories for games, designed to increase performance and at the same time integrate beautifully into homes, “IKEA said in a statement yesterday.
The new range of games is developed at the IKEA Product Development Center in China, Shanghai. As a starting point for the product development process, IKEA and ROG designers and engineers held several workshops together with professional gamers and game lovers in Shanghai to explore the needs of gamers in terms of home decoration and identify the list of features required to ensure a high-quality gaming experience at home.
“ROG is delighted to partner with IKEA to create the best gaming lifestyle for gamers. Gamers have always dreamed of the perfect gaming space that is comfortable and functional and enables total immersion in gaming,” said the Manager. General, ASUS Gaming Accessories and Equipment Business Unit. Kris Huang.
Huang said that with years of experience in delivering innovative gaming solutions to gamers, ROG has a strong understanding of the gaming community.
“Together with IKEA as a home furnishings expert, we envision that this collaboration will create synergies that allow players to build the play space they have always envisioned in the comfort of their own homes.”
